C'Est La Vie Boutique Uphawu lweBhrendi by Fan Wang

C'Est La Vie Boutique Uphawu lweBhrendi by Fan Wang is a highly esteemed winner of the very prestigious 2024 Ibhaso Lentsimbi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IntsimbiIgrafiki· 2024

C'Est La Vie Boutique Uphawu lweBhrendi

by Fan Wang

Client: C'est la vie Boutique

Ibhaso Lentsimbi le-A' Design Award Winner in Igrafiki Category

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The Design

About C'Est La Vie Boutique Uphawu lweBhrendi

I-C'est La Vie Boutique luphawu lwebhrendi olwenzelwe ivenkile yemixhobo yokunxiba eNanjing, eTshayina. Ivenkile iqokelela iimpawu zempahla yokunxiba zaseTshayina nezaseNtshona kwiindidi neestayile ezininzi, ngoko ke uphawu lusebenzisa isimbo sokubhala esidibanisiweyo ukubonisa loo lungelelwaniso luxutywa. Umthi weSycamore waseNanjing, oyinxalenye ebalasele yembonakalo yesixeko, usebenza njengomfanekiso omkhulu oxhasa uphawu. Elo elo elifanayo laphinda lenziwa isakhiwo sokuqingqwa esijikelezayo, apho umfanekiso wawo wesipili osiguqulwe ubonisa isixeko esitshintsha-tshintshayo. Inkqubo yokubonakala ihamba ukususela kubume obusicaba ukuya kobubanzi, kwaye ukususela kubume obumileyo ukuya kobushukumisayo.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

C'Est La Vie Boutique Uphawu lweBhrendi ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. C'Est La Vie Boutique Uphawu lweBhrendi iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. C'Est La Vie Boutique Uphawu lweBhrendi iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is to design a visual system and art installations for a local fashion buyer's store in Nanjing, China. The main logo design is a "mix-up" design style with the store's name "C'est La vie" because the store is a collection of Chinese and Western fashion brands with various product categories and styles. The visual system consists of local elements as supporting graphics, such as the Nanjing Sycamore Tree and the Three-Ball Suzuki Tree. The visual presentation comprises 2D or 3D forms suitable for branding series mediums applications.
Dimensions & Packaging: The size may vary because there are different types of products.
Tags: Branding
Production Technology: The realization of the design consists of a variety of materials and techniques.
Design Challenge: The core of the design challenge is how to combine Nanjing's traditional culture with modern fashion elements to create a brand image that is both regionally distinctive and fashionable. This requires designers to delve into Nanjing's history, culture, art, and contemporary lifestyle, draw inspiration from them, and incorporate these elements into the brand design innovatively. Firstly, designers need to consider how to convey Nanjing's unique charm through visual elements. Secondly, brand storytelling is also an essential part of the design. Finally, sustainable development is an aspect of modern brand design that cannot be ignored. In summary, the Nanjing Sycamore Tree has become an iconic city landscape due to its historical origins. Continuing the concept of local design, this typical element is transformed into different forms of presentation, such as dynamic sculpture installations and visual elements of the brand to respond to these design challenges.
Research: C'est la vie Boutique, originating from Nanjing, the ancient capital of the Six Dynasties, is a local boutique that blends tradition and modernity, oriental aesthetics, and international fashion. The designers dig deep into Nanjing's rich history and culture, combining its unique regional characteristics with modern fashion elements, and are committed to creating a unique fashion brand that provides a distinctive shopping experience for consumers who pursue individuality and taste.
Inspiration: Based on the concept of local design, the typical element of the Nanjing Sycamore Tree（Firmiana Simplex）was adopted as the key point, and firstly designed the dynamic sculpture art installation "Sycamore Forest," which rotates in a counterclockwise direction, and the inverted mirror of the tree maps the change of Nanjing city. On this basis, a three-dimensional image was used as the graphic element of the brand design, and the logo was designed in a mix-up style to emphasize the brand's characteristics. The design is from planar to spatial, static to dynamic, reflecting the localized multi-dimensional design thinking.
Project Duration: The duration of the project is from June to September 2022, and the project location is in Nanjing.
Operation Flow: The store opened in September 2022. Located in Nanjing, China.