Xuannao Master Cha Isazisi Sebhrendi by Chushan Design

Xuannao Master Cha Isazisi Sebhrendi by Chushan Design is a highly esteemed winner of the very prestigious 2024 Ibhaso Lesilivere le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IsilivereIgrafiki· 2024

Xuannao Master Cha Isazisi Sebhrendi

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

Ibhaso Lesilivere le-A' Design Award Winner in Igrafiki Category

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Colors

The Design

About Xuannao Master Cha Isazisi Sebhrendi

UXuannao Master Cha sisazisi sebhrendi esenzelwe ibhrendi yeti ephuphumayo yaseTshayina. Ilogo ibonisa ipanda esenza umkhuba waseTshayina obizwa ngokuba yiQi Gong ngaphantsi konobumba othi Qi, obhalwe ngekaligrafi eorenji eqaqambileyo. Umzobo wepanda, obizwa ngokuba nguDa Qi Xia, unembonakalo enesidima kwaye ubonisa ubugorha nomoya odlamkileyo. Ezi mpawu zinxulunyaniswa namaqamza akule ti. Ikaligrafi kunye nepanda zenza le bhrendi ibe neengcambu kwinkcubeko yaseMpuma kwaye zenza esi siselo siqheleke kubathengi bendawo. Ilogo ayinabungakanani obumisiweyo, ngoko ke izimo zayo nobungakanani bayo zinokulungiselelwa usetyenziso ngalunye.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Xuannao Master Cha Isazisi Sebhrendi ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Xuannao Master Cha Isazisi Sebhrendi iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Xuannao Master Cha Isazisi Sebhrendi yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
Dimensions & Packaging: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Tags: Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
Production Technology: Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
Design Challenge: The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
Research: "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
Inspiration: To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
Project Duration: The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
Operation Flow: Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
Team Members: Yin Peng
Li Linlin
Liu Xingyu
Image Credits: Chushan Design