Igolide Igrafiki · 2024
Dotline Isazisi Senkampani
- Ibhaso Legolide le-A' Design Award 2024 in Igrafiki
- CLIENT: Dotline Co., Ltd.
- Estimated Number of Design Views: 698,486
- Verification code 04166D1555 · Verify this award
Colors
About Dotline Isazisi Senkampani
Le nkqubo yesazisi yaqala ngokwenza isakhiwo seshishini esibanzi kunye nombono wenkampani — Social Heroes ukuze kukhuthazwe umbono wenkampani kubathengi babo, abasebenzi nabafaki-zigama, nabantu bonke abanxulumene nale mizi-mveliso. I-Dotline ibabona bonke abasebenzi abeza kunceda kubomi bemihla ngemihla bomntu njengamaqhawe. Ilogo luphawu lomfanekiso leqhawe eliwaphosa ingubo kwaye liqubela phambili eyilwe koonobumba, u-D ovela ku-'dots' kunye no-L ovela ku-'line.' Njengoko i-Dotline ibonelela ngeendidi ezisixhenxe zeshishini, iilogo ziza kwinkqubo yemibala eneembala ezisixhenxe ebonisa indidi nganye yeshishini etayipiweyo ngohlobo lwamagama lwebrand yoqobo.
About the Ibhaso Legolide le-A' Design Award
Dotline Isazisi Senkampani ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Dotline Isazisi Senkampani iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Dotline Isazisi Senkampani idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.
Press Kit
- Unique Properties
- A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
- Dimensions & Packaging
- Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
- Tags
- Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
- Production Technology
- Grid system with the golden section, over ray,
multiplication - Design Challenge
- The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
- Research
- Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
- Inspiration
- Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
- Project Duration
- Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.
