Borna Sazegan Umsebenzi wePhawu ngu-Doraj Design House

Uyilo olubizwa ngokuba yi-Borna Sazegan Umsebenzi wePhawu olwenziwe ngu-Doraj Design House ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2025

Borna Sazegan Umsebenzi wePhawu

ngu Doraj Design House

Umxhasi: Doraj Design House

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

13,296

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#160893

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Borna Sazegan Umsebenzi wePhawu

I-Borna Sazegan luphawu lwenkampani (brand identity) olwenzelwe inkampani eyakha izakhiwo ezinkulu. Uphawu lwakhiwe ngokusekelwe emigqeni, lukhuthazwe yimigqa edibanayo yezakhiwo zensimbi ezisetyenziswa ekwakhiweni. Le migqa yenza imifanekiso yezilwanyana apho iinkcukacha zesakhiwo zibonakala kuzo. Isilwanyana ngasinye siphethe intsingiselo: umkhombe umela amandla nokunyamezela, ihashe limela isantya, ixhama limela ubuhle, kwaye ingonyama ikhokela iqela. Imibala efudumeleyo kunye neepholileyo kwipalethe idlulisela amandla kunye noxolo. Imizobo ingasetyenziswa njengeenkcukacha okanye ngendlela epheleleyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Borna Sazegan Umsebenzi wePhawu ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Borna Sazegan Umsebenzi wePhawu iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Borna Sazegan Umsebenzi wePhawu iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
Imilinganiselo nePakishini: -
Iithegi: Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
Ubuchwepheshe Bokuvelisa: The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
Umngeni Woyilo: The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
Uphando: Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
Inkuthazo: Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
Ubude Beprojekthi: The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
Ukuhamba Komsebenzi: Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
Iipathenti: -
Amalungu Eqela: Mohammad Roustaei, Amirhossein Paydar
Amagunya Emifanekiso: -