Cats in a Box Uyilo Lonxibelelwano ngu-Daniel da Hora

Uyilo olubizwa ngokuba yi-Cats in a Box Uyilo Lonxibelelwano olwenziwe ngu-Daniel da Hora ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano.

IntsimbiUkubhengeza· 2024

Cats in a Box Uyilo Lonxibelelwano

ngu Daniel da Hora

Umxhasi: Adote Um Gatinho

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ukubhengeza

46,961

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#161093

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Cats in a Box Uyilo Lonxibelelwano

Iphulo leqela loyilo ladibanisa ngobuchule imifanekiso enesibindi kunye nemeko enelanga, lijolise ukubhidanisa iintsomi ze-covid-19 kunye nokukhuthaza ukwamkelwa kweekati. Liqutywe luphando, lafumanisa iimbono ezingalunganga, ekhokelela kwimiyalezo enefuthe kunye nophuhliso lomgca wemveliso. Ngendlela yokurhweba enamandla kunye nebhazar yesisa eyimpumelelo, iphulo alizange liqokelele imali kuphela kodwa lakwacela umngeni kwiinkolelo zentlalo, likhuthaza uluntu olunolwazi nolunovelwano.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Cats in a Box Uyilo Lonxibelelwano ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Cats in a Box Uyilo Lonxibelelwano iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Cats in a Box Uyilo Lonxibelelwano iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Imilinganiselo nePakishini: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Iithegi: Cat, Pets, Adoption, Illustration, Color
Ubuchwepheshe Bokuvelisa: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Umngeni Woyilo: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Uphando: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Inkuthazo: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Ubude Beprojekthi: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Amalungu Eqela: Daniel da Hora
Amagunya Emifanekiso: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.