Boluo Dan Uyilo lwelogo neBrand ngu-Guangzhou Cheung Ying Design Co., Ltd.

Uyilo olubizwa ngokuba yi-Boluo Dan Uyilo lwelogo neBrand olwenziwe ngu-Guangzhou Cheung Ying Design Co., Ltd. ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2024

Boluo Dan Uyilo lwelogo neBrand

ngu Guangzhou Cheung Ying Design Co., Ltd.

Umxhasi: Guangzhou Cheung Ying Design Co., Ltd.

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

81,286

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#161340

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Boluo Dan Uyilo lwelogo neBrand

IBoluo Dan ngumbhiyozo weetempile weminyaka eyiwaka, owamkelwe njengelinye lamalifa enkcubeko lesizwe elingabonakaliyo. Ilogo idibanisa izinto eziphawulekayo zesintu ezifana noyilo oluyintloko lwesakhiwo seTempile yaseSouth Sea kunye nohlamvu lwesiTshayina uNan, kanye nemithonjana yendawo eyahlukileyo, yandisa usetyenziso lobugcisa lwebrand. Ibandakanya ingcamango yefilosofi yaseMpuma yokuba iZulu lijikelezi kwaye uMhlaba ungunxande, iquka bobabini ubuhle besintu nengqiqo yexesha langoku, ikhuthaza ngokufanelekileyo ukusasazwa nophuhliso lwenkcubeko yabantu.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Boluo Dan Uyilo lwelogo neBrand ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Boluo Dan Uyilo lwelogo neBrand iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Boluo Dan Uyilo lwelogo neBrand yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Boluo Dan, also known as the 'South Sea Divine Birth', is one of the national intangible cultural heritages. It is a folk temple fair formed by people's worship of the South Sea deity and is also the birthplace of the Maritime Silk Road, with a history spanning over a thousand years. The brand construction incorporates distinctive artistic totems such as Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, and roof tiles, integrating the Eastern philosophical concept of 'Heaven as round and Earth as square'. This creates a brand value system that not only exudes traditional cultural charm but also meets the aesthetic demands of modern audiences.
Imilinganiselo nePakishini: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Iithegi: Logo, Branding, Visual Identity, Graphic Design
Ubuchwepheshe Bokuvelisa: Logo and graphics are adapted in various scenarios, such as tickets, stamps, work passes, badges, silk scarves, notebooks, gift box packaging, canvas bags, etc. The process involves foil gold, silk, UV printing, etc.
Umngeni Woyilo: The brand has a profound historical and cultural heritage, but it has not formed a complete design system. Therefore, the new image design must be standardized, holistic, and continuous in communication, making it lively and interesting while meeting modern aesthetic standards.
Uphando: In the past, Boluo Dan lacks a typical visual cultural symbol, therefore, the logo design, font design, brand color, and extended graphics were all integrated with local folk elements, which had strong visual decorativeness and regional characteristics. In particular, the original totems including the Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, roof tiles, are redesigned through illustrative forms, condensing the spiritual sustenance and beliefs of the people towards the South Sea Temple.
Inkuthazo: The new logo is based on the geometric form of the Chinese diamond-shaped character Fu (Fu, meaning ‘luck’ in Chinese), drawing inspiration from the planar composition and architectural appearance of the South Sea Temple. It integrates elements symbolizing the Chinese character 'Nan' (Nan, meaning ‘South’ in Chinese), the Southern deity 'Vermilion Bird', the hexagram for fire, seals, and currency symbols into artistic expression, highlighting the regional attributes and folk cultural charm of the millennium temple fair. It also reflects the brand's concept of innovation in heritage reshaping.
Ubude Beprojekthi: The project started in June 2023 in Guangzhou and finished in November 2023 in Guangzhou.
Ukuhamba Komsebenzi: The new brand image design is specially designed for Boluo Dan folk activities, cultural and creative products, sales outlets, online stores and overseas promotion, facilitating the dissemination and development of traditional culture.
Amalungu Eqela: Creative Director: Zhiji Dong
Designer: Lu Gu