Giao Hang Tiet Kiem Uyilo Lwempawu ngu-M-N Associates

Uyilo olubizwa ngokuba yi-Giao Hang Tiet Kiem Uyilo Lwempawu olwenziwe ngu-M-N Associates ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2024

Giao Hang Tiet Kiem Uyilo Lwempawu

ngu M-N Associates

Umxhasi: M — N Associates

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

115,625

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#161550

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Giao Hang Tiet Kiem Uyilo Lwempawu

Uguquko loyilo lwempawu yeGiao Hang Tiet Kiem (GHTK) lumele ngokuyinyani izithuthi nenkcubeko yaseVietnam. Luphefumlelwe ngamavilovilo eesithuthuthu neemephu zeendlela ezincinci, uhlobo logama oluhlaziyiweyo kunye nomfanekiso woMncumo Onokuzithemba kudlulisela uvuyo nokuqiniseka ngokudibanisa idijithali. Ukwenziwa kwamagama ashukumayo kubonisa amandla ashukumayo eemeko zasezidolophini zaseVietnam, kujolise ekunxibelelaneni nababukeli basekuhlaleni kwixesha ledijithali. Le ndlela yentsusa ilungelelanisa ilifa nokuphuculwa, ibamba intsingiselo yobomi obuntsonkothileyo basezidolophini baseVietnam.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Giao Hang Tiet Kiem Uyilo Lwempawu ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Giao Hang Tiet Kiem Uyilo Lwempawu iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Giao Hang Tiet Kiem Uyilo Lwempawu yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
Imilinganiselo nePakishini: Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings
Iithegi: branding, logistic, dynamic, vietnam, green, digital
Ubuchwepheshe Bokuvelisa: We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
Umngeni Woyilo: GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
Uphando: This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
Inkuthazo: Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
Ubude Beprojekthi: The project was done within 6 months and was launched officially February 2024
Ukuhamba Komsebenzi: We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
Amalungu Eqela: Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh