Fuhai Energy Inkqubo Yesazisi Sokubonakalayo ngu-Shuxia Pang

Uyilo olubizwa ngokuba yi-Fuhai Energy Inkqubo Yesazisi Sokubonakalayo olwenziwe ngu-Shuxia Pang ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IntsimbiIgrafiki· 2025

Fuhai Energy Inkqubo Yesazisi Sokubonakalayo

ngu Shuxia Pang

Umxhasi: Guangzhou ACE Renovation Design Engineering Co., Ltd

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Igrafiki

10,708

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#162293

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Fuhai Energy Inkqubo Yesazisi Sokubonakalayo

I-Fuhai Energy yinkqubo yesazisi sokubonakalayo eyenzelwe inkampani yamandla ahlambulukileyo. Isazisi silandela isimbo esilula nesimbo sale mihla. Uphawu ludibanisa iimilo zejometri ezingaqhelekanga nombhalo obhalwe ngesandla, ukhuthazwe ngamaza aseBohai Bay. Imibala eluhlaza njengesibhakabhaka nehlaza kwenzululwazi ibhekisela elwandle nakumandla ahlambulukileyo, ngoxa ukufinyezwa okubhalwe ngesandla okumhlophe kunye nechaphaza elincinane lokukhanya kugqibezela uphawu. Le nkqubo isetyenziswa kwintshumayelo ye-intanethi, iimpahla ezishicilelweyo, ipakheji yemveliso, iiphostile kanye nezakhiwo zeziteshi zamafutha, zinika umqondiso umfanekiso omnye ohambelanayo.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Fuhai Energy Inkqubo Yesazisi Sokubonakalayo ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Fuhai Energy Inkqubo Yesazisi Sokubonakalayo iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Fuhai Energy Inkqubo Yesazisi Sokubonakalayo iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Fuhai Energy's VI design, with its minimalist, modern style and core environmental concept, not only enhances the brand's market recognition but also conveys the company's mission and values. This design contributes significantly to the promotion of clean energy and sustainable development, showcasing the brand's unique charm and social responsibility. The Fuhai Energy Visual Identity System Design is poised to achieve outstanding success in both the design field and the market.
The Fuhai Energy Visual Identity System (VI design) aims to convey the brand's positioning of "daring to break through" and its role as a clean energy company promoting sustainable development. The design features a minimalist modern style, combining irregular geometric shapes and handwritten fonts to reflect the brand's innovative spirit and environmental responsibility.
Imilinganiselo nePakishini: 1. Material:
- Type: Sustainable, biodegradable materials
- Strength: High durability for protection
- Weight: Lightweight for reduced shipping costs

2. Design:
- Structure: Ergonomic and user-friendly
- Visuals: High-quality graphics and clear branding
- Color Scheme: Eye-catching and brand-consistent

3. Sustainability:
- Recyclability: Fully recyclable materials
- Eco-Friendly: Reduced carbon footprint in production
- Waste Reduction: Minimal packaging waste

4. Compliance:
- Standards: Meets industry design standards
- Regulations: Adheres to environmental and safety regulations

These properties ensure the VI design is appealing, sustainable, and functional, with a robust technical foundation for diverse applications.
Iithegi: Minimalist, Modern, Branding, Innovation, Green Energy
Ubuchwepheshe Bokuvelisa: The logo of Fuhai Energy is composed of irregular geometric shapes and handwritten fonts, symbolizing the brand's spirit, corporate achievements, and a green future. The logo represents the three forms of "Fuhai" spirit, capability, and future, combining the blue-green of the sea and the youthful, breakthrough nature of the handwritten font, signifying unity, cooperation, and win-win outcomes. The design discards complex details, adopting a modern minimalist style to create a professional and reliable brand image. Blue and green, reflecting the sea and clean energy attributes, with the white handwritten abbreviation "F·Hai" and a light spot in the upper right corner symbolizing infinite possibilities. The VI design is widely applied in online promotions, offline promotional materials (such as product packaging, posters, etc.), and gas station buildings to enhance brand recognition with a unified image.
Umngeni Woyilo: Innovation from Scratch:
1. The design process involved collecting and integrating the client's various opinions and visions, understanding the client's deep desires, and creating an innovative design that meets the client's expectations while distinguishing itself from traditional energy industry designs.
2. By using elements like graphics, colors, and fonts, the design visually reflects the company's industry attributes, culture, and development vision, making it easier for users to understand and perceive the company's characteristics.
Key Problems Solved:
1. Market Recognition:
- By using irregular geometric shapes, fresh colors, and unique handwritten fonts, the design helps the brand stand out in the market, enabling consumers to quickly identify and remember it.
2. Brand Values Transmission:
- The design conveys Fuhai's values of not fearing challenges, the spirit of united development, and the pursuit of environmental protection, forming an emotional connection with consumers.
3. Image Consistency:
- Ensures the company maintains a consistent image across different channels, enhancing the stability and reliability of the brand image, thus increasing consumer trust.
Uphando: This design research focuses on creating an innovative VI design. The objective is to enhance user engagement and product appeal. We employed a mixed-methods approach, combining qualitative focus groups and quantitative surveys. Data was collected using eye-tracking software and shelf placement tests with 50 participants. Results show increased visual appeal and customer interest. Insights reveal potential for higher sales and brand loyalty. This research impacts business by improving product visibility, benefits society by promoting eco-friendly materials, and advances design by setting new packaging standards.
Inkuthazo: The greatest blessing of the Earth is a green, vibrant future, embodying Fuhai's mission of "Fuhai for the world." Bohai Bay, where the company is located, contains the industrial core of the company, and the designer takes the waves as the design inspiration. Waves represent the spirit of struggle and breakthrough, reflecting the brand's positioning of "courageous breakthrough".
Ubude Beprojekthi: The project started in September 2022 in Guangzhou and finished in January 2023 in Guangzhou.
Ukuhamba Komsebenzi: Through this VI design, Fuhai demonstrates its commitment to environmental protection, establishing a good corporate social responsibility image and promoting the development of the clean energy industry.
Amalungu Eqela: Shuxia Pang, Maffione Tiziano,
Xiuping Fan, Jiali Wu