Uyilo olubizwa ngokuba yi-Infinite Borders Ubunjani beMpawu yeBhrendi olwenziwe ngu-Netease Games Art Design Center ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.
IgolideIgrafiki· 2025
Infinite Borders Ubunjani beMpawu yeBhrendi
ngu Netease Games Art Design Center
Umxhasi: NetEase Games
Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Igrafiki
Umwini Webhaso Oqinisekisiweyo
Qinisekisa Isimo Sebhaso se-#162820Uyilo
Malunga ne-Infinite Borders Ubunjani beMpawu yeBhrendi
I-Infinite Borders bubunjani bempawu yebhrendi yomdlalo weqhinga osekelwe kwixesha leZikumkani eziThathu. Umzobo webhrendi uthatyathwe kwiimpawu zomfanekiso zegama nakumbono weesikwere zegridi ekudlalweni komdlalo weqhinga. Umnyama, obomvu nomhlophe, imibala eyayidumile kwiXesha loLawulo lwakwaHan, isetyenziswa njengemibala engundoqo. Imigca yebrashi yekhaligrafi esicaba isebenza njengezinto ezincedisayo. Ityipografi yangoku igqibezela inkqubo yembonakalo esicaba nelungelelanisiweyo. Uyilo lusetyenziswa kwiiposta zedijithali, kwizikrini zojongano lomsebenzisi nakwizinto ezishicilelweyo, kwaye lungandiswa kuzo zonke iindlela zonxibelelwano ngelixa lugcina ukungqinelana kwembonakalo.
Ukuqatshelwa
Malunga ne-Ibhaso Legolide le-A' Design Award
Infinite Borders Ubunjani beMpawu yeBhrendi ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Infinite Borders Ubunjani beMpawu yeBhrendi iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Infinite Borders Ubunjani beMpawu yeBhrendi idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.
Emva Koyilo
Ikhithi Yeendaba
Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.
- Iimpawu Ezizodwa
- Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
- Imilinganiselo nePakishini
- -
- Iithegi
- the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
- Ubuchwepheshe Bokuvelisa
- This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
- Umngeni Woyilo
- To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
- Uphando
- By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
- Inkuthazo
- The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
- Ubude Beprojekthi
- The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
- Ukuhamba Komsebenzi
- -
- Amalungu Eqela
- Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong - Amagunya Emifanekiso
- Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023
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