Uyilo olubizwa ngokuba yi-Meet in Arcadia Uyilo Lophawu Lomthengisi (Brand Identity Design) olwenziwe ngu-Xiaoming Meng and Xueke Fang ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2025

Meet in Arcadia Uyilo Lophawu Lomthengisi (Brand Identity Design)

ngu Xiaoming Meng and Xueke Fang

Umxhasi: China Social Entrepreneur Foundation

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

11,774

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#164726

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Meet in Arcadia Uyilo Lophawu Lomthengisi (Brand Identity Design)

I-Meet in Arcadia luyilo lophawu lomthengisi olwenzelwe iprojekthi yokuvuselela indawo yasemaphandleni kwiLongtang Village, kwiphondo laseGuizhou, eTshayina. Uphawu lubangelwa ngumlinganiselo wophawu lwesiTshayina olubhekiselele ebuhleni. Amasimi erayisi akhiwe ngendlela elula neqhelekileyo yobuciko. Ngaphezulu kwamasimi, izindlu zasemzini waseMiao ziveliswe ngendlela engaqhelekanga edibene nemigca yophawu, waze omnye umgca waphenjelela njengophahla. Olu phawu luxhasa ukhenketho lwasemaphandleni njengoshishino olukhulu lwasekuhlaleni. Uyilo lujolise ekubonakaliseni inkcubeko yendawo nasekuncedeni abemi belali ukuba babandakanyeke ekwakhiweni koluphawu.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Meet in Arcadia Uyilo Lophawu Lomthengisi (Brand Identity Design) ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Meet in Arcadia Uyilo Lophawu Lomthengisi (Brand Identity Design) iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Meet in Arcadia Uyilo Lophawu Lomthengisi (Brand Identity Design) iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
Imilinganiselo nePakishini: Height 594mm x Width 420mm
Iithegi: Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
Ubuchwepheshe Bokuvelisa: I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.

Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.
Umngeni Woyilo: In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
Uphando: I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges.
Inkuthazo: The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
Ubude Beprojekthi: The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
Ukuhamba Komsebenzi: Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
Iipathenti: Logo (2022) China Social Entrepreneur Foundation
Amalungu Eqela: Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang
Amagunya Emifanekiso: [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]