Yummy Umfanekiso we-Ip by Du Qingyu and Zhang Jun

Yummy Umfanekiso we-Ip by Du Qingyu and Zhang Jun is a highly esteemed winner of the very prestigious 2025 Ibhaso Lebhronzi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IbhronziIgrafiki· 2025

Yummy Umfanekiso we-Ip

by Du Qingyu and Zhang Jun

Client: Joy Studio

Ibhaso Lebhronzi le-A' Design Award Winner in Igrafiki Category

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Verified Award Winner

Verify Award Status for #165133

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yummy Umfanekiso we-Ip

Eli seti yemifanekiso iphefumlelwe kukubamba ulonwabo olulula bobomi bemihla ngemihla. Ukudityaniswa kwemibala kujoliswe ekudaleni imeko-bume evuyisayo nokuphembelela iimvakalelo zolonwabo kwabantu. Uthando lwabalinganiswa ngokutya luboniswa ngokubonakala kobuso kunye notshintsho lomzimba xa bebambe ukutya. Eli seti yemifanekiso inokusetyenziswa ekukhuthazeni uphawu nakupakisheni iimveliso ukuphucula ukwaziwa kophawu kunye nokuhlangabezana neemfuno zemvakalelo zabasebenzisi.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Yummy Umfanekiso we-Ip ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Yummy Umfanekiso we-Ip iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Yummy Umfanekiso we-Ip iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a set of 3D IP illustrations. It is a visual presentation of people's spiritual demands in a fast-paced life, exploring the pursuit of emotional comfort through characters and food. Compared with other designs, it focuses on the details of life and sees the big picture from the small. The image has exaggerated big eyes and simple shapes, which are highly recognizable and cute. Such a childlike design can easily arouse people's resonance with simple happiness.
Dimensions & Packaging: Image size 1800Pixels x 1800Pixels
Tags: character design, food, colorful, illustration, happiness
Production Technology: This set of illustrations uses 3D modeling technology, with the help of C4D to build models of cartoon characters and food, set proportions, and shapes. In the early design stage, collect inspiration, study popular cartoon styles and audience preferences, and determine the direction of high-saturation colors and simple and exaggerated shapes. Arranging light sources, enhance visual impact and artistic appeal. Use Octane renderer to render high-quality artworks.
Design Challenge: 1. How to stand out among many food-themed designs is the primary challenge.
2. From the historical perspective of illustration development, traditional hand-painted illustrations are deeply rooted, and there are many stereotypes in the process of transformation to 3D digitalization.
3. Society's perception and demand for illustrations are constantly changing, and how to make the work fit the expectations of different social groups has also become a big challenge.
Research: The study revolves around the creation and application of 3D cartoon illustrations, using an interdisciplinary research type. With the help of literature, the development and application of 3D cartoon illustrations were sorted out, classic cases were analyzed, and online user surveys were conducted. The study shows that the unique style of 3D cartoon illustrations can meet the emotional demands of users, can be applied to brand promotion and product packaging, and enhance brand recognition.
Inspiration: This set of illustrations is inspired by capturing the simple joys of daily life. The pictures are constructed with brightly colored elements, symbolizing the colorful and vibrant life. The characters' desire for food is the instinctive pursuit of human beings for material enjoyment, it reflects our spiritual yearning for simple happiness in a busy world. Food is like the little things in life that make us happy, reminding us that happiness is often hidden in ordinary daily life.
Project Duration: The project started in April 2023 in Beijing and finished in June 2023 in Beijing
Operation Flow: An interesting picture is formed by combining the characters' body shapes with the food's characteristics. The cartoon characters' desire for food is highlighted. Combining the food that people are familiar with and love can easily trigger the public's emotional resonance. The unique 3D cartoon style, bold use of colors, and vivid images stand out from the crowd of visual content and can quickly attract users' attention.
Team Members: Du Qingyu
Zhang Jun
Image Credits: Du Qingyu