Texture Maker Ukwenziwa kabusha kwesazisi ngu-Texture Maker Enterprise Co. Ltd.

Uyilo olubizwa ngokuba yi-Texture Maker Ukwenziwa kabusha kwesazisi olwenziwe ngu-Texture Maker Enterprise Co. Ltd. ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2025

Texture Maker Ukwenziwa kabusha kwesazisi

ngu Texture Maker Enterprise Co. Ltd.

Umxhasi: Texture Maker Enterprise Co., Ltd.

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

84,066

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#165552

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Texture Maker Ukwenziwa kabusha kwesazisi

Texture Maker, ebekwe njengochwephesha kuyilo lobume bokutya, iphinde yachaza isicwangciso sesazisi sayo kunye nobunopho bayo ukuxhasa ukwanda emhlabeni wonke. Eyakhiwe kwisayensi yokutya nobungcali boyilo, le nkqubo intsha ibonakalisa injongo yokudala iimveliso ezigqamayo kunye nabathengi. Ngeenyanga zeengxoxo ezinzulu kunye namaqela angaphandle esazisi seshishini, igxininisa isakhono sokukhokela iindlela, ukunika izisombululo ezahlukeneyo, kunye nokwenza iimveliso ezikhuthaza amava okupheka amnandi namangalisayo kwihlabathi liphela.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Texture Maker Ukwenziwa kabusha kwesazisi ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Texture Maker Ukwenziwa kabusha kwesazisi iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Texture Maker Ukwenziwa kabusha kwesazisi yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
Iithegi: Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
Ubuchwepheshe Bokuvelisa: Adobe Creative Suite, Co-create Workshop
Umngeni Woyilo: 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision.
Uphando: Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
Inkuthazo: This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
Ubude Beprojekthi: The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
Ukuhamba Komsebenzi: This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
Amalungu Eqela: Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei
Amagunya Emifanekiso: Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN