Rebrand Next Umsebenzi Ophambili: Ukwakha Uphawu by Eluan Araujo

Rebrand Next Umsebenzi Ophambili: Ukwakha Uphawu by Eluan Araujo is a highly esteemed winner of the very prestigious 2026 Ibhaso Lebhronzi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IbhronziIgrafiki· 2026

Rebrand Next Umsebenzi Ophambili: Ukwakha Uphawu

by Eluan Araujo

Client: Ash Studio

Ibhaso Lebhronzi le-A' Design Award Winner in Igrafiki Category

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Verified Award Winner

Verify Award Status for #167125

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Colors

The Design

About Rebrand Next Umsebenzi Ophambili: Ukwakha Uphawu

Le projekthi ivelisa inkqubo yesazisi esibonwayo esiyilelwe ukumela ukuphila kunye nokuqhubeka phakathi kwezizukulwana ezahlukeneyo ngaphakathi komxholo wesikhungo esabelwanayo. Isindululo sisekwe kubume obucacileyo bejometri obunamacandelo obuvumela usebenziso oluguqukayo ngelixa lugcina ukungqinelana ngokubonwayo. Uphawu ludibanisa ubulula obusesikweni kunye nobunzulu obungophawu, buvumela ukulungelelaniswa kwiifomathi ezininzi neentlobo zabaphulaphuli. Isiphumo sisazisi esihlala ixesha elide nesisebenzayo esifanele iindawo ezifuna ulungelelwaniso phakathi kwentetho yale mihla kunye nesithethe.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Rebrand Next Umsebenzi Ophambili: Ukwakha Uphawu ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Rebrand Next Umsebenzi Ophambili: Ukwakha Uphawu iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Rebrand Next Umsebenzi Ophambili: Ukwakha Uphawu iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Dimensions & Packaging: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Tags: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Production Technology: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Design Challenge: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Research: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Inspiration: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Project Duration: The project was developed between March and April 2024 in Curitiba, Brazil.
Operation Flow: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.