Chinatown Rebranding Umsebenzi Ophambili: Umfanekiso weBrand, Iposta by Zifei Ding

Chinatown Rebranding Umsebenzi Ophambili: Umfanekiso weBrand, Iposta by Zifei Ding is a highly esteemed winner of the very prestigious 2025 Ibhaso Lebhronzi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IbhronziIgrafiki· 2025

Chinatown Rebranding Umsebenzi Ophambili: Umfanekiso weBrand, Iposta

by Zifei Ding

Ibhaso Lebhronzi le-A' Design Award Winner in Igrafiki Category

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Verified Award Winner

Verify Award Status for #168659

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinatown Rebranding Umsebenzi Ophambili: Umfanekiso weBrand, Iposta

Umbhalo weNcwadi: I-Chinatown Rebranding luphuhliso lomfanekiso obonakalayo kunye nephrojekthi yeposta eyenzelwe kwisithili saseChinatown eLos Angeles, eCalifornia. Inkqubo entsha yokubonakala imele ilifa lenkcubeko lakule ndawo. Izinto zoyilo zidibanisa ubalulo lembali lweChinatown endala kunye nokuhlaziywa nobutsha bendawo entsha yepplaza. Umzobo ubonisa umanyano lweenkcubeko zamaTshayina namaMerika kunye nokubalaselisa ubunini bendawo. Iposta nganye ilingana ii-24 ngezantsi kwii-36 iintshi. Iprojekthi yagqitywa ngo-2023 ilandela uphando ngokumanyaniswa kweenkcubeko zaseAsia nezaseMntla Merika.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Chinatown Rebranding Umsebenzi Ophambili: Umfanekiso weBrand, Iposta ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Chinatown Rebranding Umsebenzi Ophambili: Umfanekiso weBrand, Iposta iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Chinatown Rebranding Umsebenzi Ophambili: Umfanekiso weBrand, Iposta iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new visual system for LA Chinatown should effectively represent and celebrate the cultural heritage of Chinatown Los Angeles. Design elements should bridge the old Chinatown's historical significance while embracing the new plaza's modernity and revitalization.
Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles.
Dimensions & Packaging: 24*36inch
Tags: Poster
Production Technology: Poster and Rebranding
Design Challenge: Link culture and history of Chinese in North America
Research: Considering the cultural and historical particularities of Chinatown, the designer conducted extensive research, including the integration of Asian and North American cultures. The updated visual display format showcases the value of the new generation of Chinese communities.
Inspiration: Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles. Create graphics that showcase the fusion of Chinese and American cultures, highlighting the neighborhood's unique identity.
Project Duration: 2023 ， CA，USA
Operation Flow: Graphic design, visual design
Patents: Zifei Ding
Team Members: Zifei Ding
Image Credits: Zifei Ding