Freistil Umbutho weMpawu yeShishini ngu-Ina Oakley

Uyilo olubizwa ngokuba yi-Freistil Umbutho weMpawu yeShishini olwenziwe ngu-Ina Oakley ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2025

Freistil Umbutho weMpawu yeShishini

ngu Ina Oakley

Umxhasi: Freistil Praxis Caspary

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#171891

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Freistil Umbutho weMpawu yeShishini

Freistil yimpawu yeshishini eyenzelwe ipraktisi ye-physiotherapy. Impawu le igubungela imithombo emiliswayo kunye nemidiya yedijithali, equka amakhadi eshishini, iibhena, iimpahla, kunye newebhusayithi. Igama Freistil lithetha isimbo esikhululekileyo kwaye libhekisa kwiindlela ezinokutshintshwa zonyango ezikhethelwa isigulane ngasinye. Izinto ezibonisayo zidibanisa ubuchule bemveli nemibono yale mihla, ngoxa uphawu olusekelwe kumbhalo olunefuthe lokutsala lubonisa ukushukuma nokuvuleleka. Uphahla lwemibala lusebenzisa iimbala eziluhlaza-ezimfusa (purple), i-coral, off-white, kunye noluhlaza-ezweni. Kwakhethwa amaphepha acikizekileyo kunye nezinto ezigcina ihlabathi lisempilweni, kwasetyenziswa nabathengisi bengingqi apho oko kwakunokwenzeka.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Freistil Umbutho weMpawu yeShishini ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Freistil Umbutho weMpawu yeShishini iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Freistil Umbutho weMpawu yeShishini iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.

The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.

Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal.
Imilinganiselo nePakishini: Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.

For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.

Web design was made in XD and programming was based on WordPress.
Iithegi: Health, Openminded, Rethinking, Modern, Tradition, Freedom
Ubuchwepheshe Bokuvelisa: Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.

Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity.
Umngeni Woyilo: The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
Uphando: Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
Inkuthazo: The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
Ubude Beprojekthi: The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
Ukuhamba Komsebenzi: In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.

The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.

The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice.
Iipathenti: buero inaoakley, 2024
Amalungu Eqela: Ina Oakley and Anne-Marie Bayer
Amagunya Emifanekiso: Mockup Maison, Adobe Firefly and Nastasic