Tels Cargo Ubunjani boMqondiso weBrand by Nargiza Usmanova

Tels Cargo Ubunjani boMqondiso weBrand by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2025 Ibhaso Lentsimbi le-A' Design Award in Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano Competition Category.

IntsimbiUkubhengeza· 2025

Tels Cargo Ubunjani boMqondiso weBrand

by Nargiza Usmanova

Client: TELS Cargo

Ibhaso Lentsimbi le-A' Design Award Winner in Ukubhengeza Category

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Colors

The Design

About Tels Cargo Ubunjani boMqondiso weBrand

I-Tels Cargo ngumfanekiso wobunjani obenzelwe inkampani yaseYurophu ethutha izinto ezinxulumene nemoto. Ilogo igcina uhlobo lokubhala lwantlandlolo, umbala ophambili kunye nophawu lweentsimbi ezintlanu zepalethi, ukuze ukuqondwa kwalo kugcinwe. Isiqwenga esijikelezayo simele ilanga nokukhanya. Oonobumba u-G no-O kwigama elithi Cargo badityaniswe ukubonisa intshukumo. Olu bunjani lusetyenziswe kwiiveki zeenqwelo-mafutha, iikhalenda zodonga, izixhobo zeeofisi, iikhadi zovuyo, iibhotile zamanzi, izikhwama, iiwotshi zodonga, izitendi zemboniso kunye nezipho. Umbala ombala wesibhusu nomtyheli ubonelela ngembonakalo yale mihla eyinyulu nesebenza ngokugqibeleleyo.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Tels Cargo Ubunjani boMqondiso weBrand ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Tels Cargo Ubunjani boMqondiso weBrand iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Tels Cargo Ubunjani boMqondiso weBrand iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
Dimensions & Packaging: The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
Tags: Branding, Identity, Graphic design, Logo design, Visual design
Production Technology: All advertising product layouts are created using graphic design software.
Design Challenge: The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
Research: A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
Inspiration: The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
Project Duration: The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
Operation Flow: All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
Patents: Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
Image Credits: Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk