94Hilook uYilo lweSazisi seQumrhu ngu-Eason Liu and Elvis Ku

Uyilo olubizwa ngokuba yi-94Hilook uYilo lweSazisi seQumrhu olwenziwe ngu-Eason Liu and Elvis Ku ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2026

94Hilook uYilo lweSazisi seQumrhu

ngu Eason Liu and Elvis Ku

Umxhasi: DaDao International Brand Research & Design Institute

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

8,173

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#174826

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-94Hilook uYilo lweSazisi seQumrhu

I-94HiLook yinkqubo yesazisi sequmrhu eyenzelwe ivenkile edibeneyo emanyanisa isuphamakethi ekhethiweyo, indawo yokutyela i-yakiniku kunye nebha yekofu. Ilogo idibanisa iimpondo zenkunzi yenkomo, umsila wentlanzi kunye nenani elingu-94 ukumela ukhetho lweemveliso ezivela emhlabeni naselwandle. Imibala ebomvu nemnyama iphefumlelwe yi-lacquerware yaseJapan, kunye negolide, oluhlaza okwesibhakabhaka kunye nengwevu ekhanyayo njengemibala exhasayo. Olu yilo lubhekisa kumoya wobugcisa weMarike yaseTsukiji eTokyo. Imigaqo yesakhelo ye-modular isebenzisa esi sazisi kwiimpawu zomqondiso, ukupakisha, ubuso bevenkile kunye namajelo osasazo oluntu.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

94Hilook uYilo lweSazisi seQumrhu ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. 94Hilook uYilo lweSazisi seQumrhu iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. 94Hilook uYilo lweSazisi seQumrhu iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The brand's core principles are "Freshness, Quality, Trendiness". CI Design focuses on the integrated application of cultural translation, incorporating the cultural atmosphere and artisan spirit of Tokyo's Tsukiji Market. The visual core combines bull horns and a fish tail with the numeral "94", symbolizing the brand's dedication to professional product selection and culinary craftsmanship, while the primary color scheme uses red and black inspired by Japanese lacquerware.
Imilinganiselo nePakishini: This is a non-physical identity system comprising logo design, brand color palette, typography, and modular layout rules. It is applied across digital and physical channels, including storefront facade, signage, packaging, and social media.
Iithegi: CIS Design, Logo Design, Dadao, Taiwan, 94HiLook
Ubuchwepheshe Bokuvelisa: The logo combines bull horns, a fish tail, and the number 94, symbolizing expertise in curating products from both land and sea. Inspired by traditional Japanese lacquerware, the red and black color scheme highlights meat in the supermarket and fire in the yakiniku area, creating both cultural depth and visual impact. Supporting colors such as gold, blue, and light gray add diversity and reflect the lively spirit of Tsukiji Market. The building facade takes cues from Japanese fabric door curtains, continuing the red and black palette.
Umngeni Woyilo: Positioned as a community supermarket, the space encourages inclusivity through coffee gatherings, curated product displays, and yakiniku dining, fostering connections among diverse users. Digital menus reduce paper waste, and multilingual visuals improve access to information. The overall design merges modular visual identity with spatial planning to reflect the brand belief that good design supports sustainability. This system builds emotional ties with customers, promoting thoughtful choices in buying and eating, while supporting local brands and responsible food culture.
Uphando: The brand is renamed as 94HiLook. In Chinese semantics, this name intuitively evokes fresh meat products and is also chosen considering the aesthetic balance of the font strokes. The design incorporates the owner's aspiration for the cultural experience of Tsukiji Market and translates the brand's meticulous, refined traits, corresponding to the artisan spirit, into visual vocabulary. This allows customers to personally participate in the journey of ingredients, from selection and preparation to enjoyment, and review their food choices through the experience.
Inkuthazo: The founder of 94HiLook leveraged their professional chef background and years of experience in live streamed product selection to create a hybrid store combining Japanese yakiniku, a supermarket, and a coffee bar. The initial purpose of the brand refresh was to enhance the quality of the pickup store and transform it into a hybrid supermarket, restaurant operation. This was ultimately refined into an upscale curated supermarket combined with individual yakiniku and a coffee bar.
Ubude Beprojekthi: The project finished in 2025 in Taiwan.
Ukuhamba Komsebenzi: The modular identity system prioritizes clarity and a defined information hierarchy, ensuring effective communication. It integrates online and offline channels according to brand needs, enabling the team to operate efficiently using standardized guidelines. The rebrand to 94HiLook uses "94", which phonetically resembles meaning "just is" in Chinese, to directly convey the brand message. Geometric subsidiary patterns streamline promotional material production, using orderly aesthetics to balance vibrant product colors, enhancing marketing flexibility and efficiency.