Yuplet Branding Isazisi Seshishini ngu-Jake Wilkins

Uyilo olubizwa ngokuba yi-Yuplet Branding Isazisi Seshishini olwenziwe ngu-Jake Wilkins ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2026

Yuplet Branding Isazisi Seshishini

ngu Jake Wilkins

Umxhasi: Yuplet

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

7,931

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#175650

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Yuplet Branding Isazisi Seshishini

I-Yuplet Branding sisazisi seshishini esenzelwe indawo yentengiso yeemveliso ezenziwe ngesandla nezinokusimama. Le nkqubo isekelwe kumfuziselo wenyanga ehlangeneyo, osetyenziswa ngokungqinelanayo kuwo wonke umqondiso wamagama owenziwe ngokukhethekileyo, imifanekiso emincinci, imizobo kunye nokwakhiwa kwamaphepha. Uhlaza oluqaqambileyo lubonisa amava omthengi, ngelixa umfusa otyebileyo ukhokela abathengisi, nto leyo enika iqela ngalinye labasebenzisi umqondiso ocacileyo obonakalayo. Iimilo ezingqukuva, umahluko ogqamileyo kunye neempawu ezibeka phambili iselula, ezithatyathwe kuphando olwenziwe nabathengi abaselula, zandisa esi sazisi kuzo zonke iindawo zonxibelelwano zedijithali nezishicilelweyo. Izixhobo zedijithali zalungiselelwa kwifomathi yevektha.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Yuplet Branding Isazisi Seshishini ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Yuplet Branding Isazisi Seshishini iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Yuplet Branding Isazisi Seshishini iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Imilinganiselo nePakishini: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Iithegi: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Ubuchwepheshe Bokuvelisa: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Umngeni Woyilo: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Uphando: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Inkuthazo: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Ubude Beprojekthi: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Ukuhamba Komsebenzi: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Amalungu Eqela: Jake Wilkins