Orla 55 Isazisi Sophawu lweShishini ngu-Jesmynny Morais

Uyilo olubizwa ngokuba yi-Orla 55 Isazisi Sophawu lweShishini olwenziwe ngu-Jesmynny Morais ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano.

IsilivereUkubhengeza· 2026

Orla 55 Isazisi Sophawu lweShishini

ngu Jesmynny Morais

Umxhasi: Dinamize Empreendimentos

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ukubhengeza

19,298

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#176149

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Orla 55 Isazisi Sophawu lweShishini

Uphawu lweshishini iOrla 55 lwaphuhliswa ngentsebenziswano esondeleyo neqela lezobuchule bokwakha, luthatha impembelelo kwimodernism yaseBrazil yeminyaka yee-1950. Isazisi salo esibonakalayo siquka imigca ecocekileyo, ulungelelwaniso lwejometri, kunye neembekiselo ezicokisekileyo kwelo xesha, nto leyo edala unxibelelwano olucacileyo phakathi kwesakhiwo, ulwimi lwaso lokwakha, kunye nophawu lweshishini ngokwalo. Le ndlela imanyeneyo iqinisekisa uyilo oludibeneyo nolungapheliyo lixesha olubonisa imbali kunye nesimo sale mihla seprojekthi.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Orla 55 Isazisi Sophawu lweShishini ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Orla 55 Isazisi Sophawu lweShishini iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Orla 55 Isazisi Sophawu lweShishini yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The Orla 55 brand translates Brazilian modernist principles into a contemporary visual identity system based on geometry, proportion and typographic precision. The scalable design system ensures consistency across editorial, digital and architectural applications. The project contributed to a 25 percent increase in perceived market value and sales price per square meter through strategic brand positioning and visual coherence.
Imilinganiselo nePakishini: Developed within ISO compliant digital workflows, the visual system is scalable and versatile, optimized for high resolution print production as well as digital applications. Font families and color codes were defined with precise parameters to maintain visual consistency across all brand touchpoints.
Iithegi: Brazilian modernism, coastal lifestyle, real estate branding, timeless design, visual identity, architectural integration, brand strategy, contemporary refinement, residential experience
Ubuchwepheshe Bokuvelisa: The development of the brand identity followed a collaborative and iterative process, combining historical research, architectural references, and principles of modern design. Detailed design development ensured visual precision, while carefully selected typography and color palettes established a balanced and scalable system adaptable to multiple platforms and formats.
Umngeni Woyilo: The main challenge was interpreting Brazilian modernist architecture from the 1950s without creating a nostalgic identity. The project required translating historical principles into a contemporary visual language aligned with coastal lifestyle and architectural coherence. Balancing heritage and innovation while maintaining clarity, consistency and market relevance was essential to create a timeless and adaptable brand system.
Uphando: The project combines historical research, cultural analysis and strategic positioning to create a brand identity rooted in Brazilian modernism and adapted to the coastal context. As part of the Tropicos framework, the system integrates architectural references from the 1950s with contemporary design principles, resulting in a cohesive visual language that reinforces differentiation, perceived value and consistency across brand applications.
Inkuthazo: Inspired by Brazilian modernist architecture from the 1950s, Orla 55 was developed as part of the Tropicos conceptual framework created for coastal developments. The project combines architectural research, modernist principles and contemporary design methodology to create a coherent visual identity system aligned with architecture, cultural context and lifestyle, reinforcing consistency between brand language and built environment.
Ubude Beprojekthi: The project started in February 2024 in Itajai, Santa Catarina, and was finalized in February 2025. It is currently in the final stage of preparation for the official launch.
Ukuhamba Komsebenzi: Every brand touchpoint, from physical signage to digital platforms, was designed to provide a seamless and intuitive experience. The identity and aesthetic, aligned with the coastal lifestyle, ensure consistency, recognition, and a sense of belonging for residents and visitors. From sales materials to on site applications, Orla 55 extends the promise of design quality into a tangible and aspirational living experience.
Amagunya Emifanekiso: Vídeo: Jesmynny Morais