Hued Ubuni beMpawu zeShishini by Ibrahim Badri

Hued Ubuni beMpawu zeShishini by Ibrahim Badri is a highly esteemed winner of the very prestigious 2026 Ibhaso Lesilivere le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IsilivereIgrafiki· 2026

Hued Ubuni beMpawu zeShishini

by Ibrahim Badri

Client: Hued

Ibhaso Lesilivere le-A' Design Award Winner in Igrafiki Category

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Colors

The Design

About Hued Ubuni beMpawu zeShishini

Ubuni obubonakalayo buphonononga ubuchule ngenkqubo ephefumlelwe yinkcubeko yaseSaudi. Imibala ebomvu okwegazi, iimilo ezithambileyo ezikhukhumalisiweyo, kunye nabalinganiswa abazotyiweyo badala ulwimi olubonakalayo olufikelelekayo olukhuthaza ukuzivakalisa kunye nokuzama izinto ezintsha. Izinto zenkcubeko ezifana neembiza zekofu, amakrele, kunye neenkozi zivela njengemifanekiso eqhelekileyo kuzo zonke iindawo zokusetyenziswa. Iipatheni zizisa isingqi kunye nokuqhubeka, ngelixa imifanekiso echazayo icacisa amanqanaba enkqubo yobuchule, ibonisa umbono wovuyo ngobugcisa, ubuchule, uyilo, kunye nokuyila okutsha.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Hued Ubuni beMpawu zeShishini ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Hued Ubuni beMpawu zeShishini iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Hued Ubuni beMpawu zeShishini yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Joy radiates through vibrant Crimson and playful forms. Six HUEDer characters bring the brand to life through agile illustrations favoring imagination over literalism. Saudi motifs - coffee pots, swords, falcons - honor heritage. Dynamic patterns express energy and movement. Illustrations tribute art and design classics while celebrating Saudi culture. Every element - from vibrant color to cultural symbolism - transforms HUED's purpose into visual celebration, expressing the power of art, creativity, design, and innovation in bringing joy.
Tags: joy, art, creativity, design, innovation, culture,
Design Challenge: The challenge was translating HUED's multifaceted purpose - joy through art, creativity, design, innovation - and Saudi culture into cohesive visual expression. Each discipline carries inherent complexity; unifying them without fragmentation required deep immersion in HUED's practice, HUEDers' personalities, and the fundamental essence of each creative field. Parallel exploration of Saudi culture revealed authentic connections. Through rigorous experimentation and craftsmanship, disparate elements transformed into a synergistic whole where components reinforce rather than compete.
Inspiration: The identity springs from what ignites joy through art, design, creativity, and innovation - vibrant energy, playful forms, and cultural richness. Rooted in Saudi culture and people, every visual transforms HUED's purpose into a living, delightful expression.
Project Duration: Located in Riyadh, Saudi Arabia. This Project took over 2 years from start to launch
Team Members: Ibrahim Badri
Aya Baalbaki
Amira Ashkir
Iman Idris
Hala AlMubarrak
Nora AlNami