Huong Incense Ubunikazi Bomgangatho, Uyilo Lwepakethe ngu-Huy Nguyen Tran

Uyilo olubizwa ngokuba yi-Huong Incense Ubunikazi Bomgangatho, Uyilo Lwepakethe olwenziwe ngu-Huy Nguyen Tran ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano.

IbhronziUkubhengeza· 2026

Huong Incense Ubunikazi Bomgangatho, Uyilo Lwepakethe

ngu Huy Nguyen Tran

Umxhasi: Huong

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ukubhengeza

8,326

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#178292

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Huong Incense Ubunikazi Bomgangatho, Uyilo Lwepakethe

UHuong yiprojekthi yokwakha igama loshishino kunye nokuyilwa kwepakethe yeqhayiya lesiqhumiso saseVietnam sale mihla. Uyilo luphinda lutolike unqulo lwezinyanya njengesithethe esizolileyo esichukumisa iimvakalelo kwizizukulwana ezitsha. Imibala ilandela iZinto eziNtlanu, kwaye isakhiwo sepakethe sivela kwiiHarmoni eziNtandathu kunye nendlu yesintu enamagumbi amathathu. Le seti iquka ibhokisi enkulu enamacala amathandathu, iibhokisi ezintandathu zangaphakathi zesiqhumiso, izibambi zesiqhumiso ezibini kunye nezinto ezishicilelweyo. Iwebhusayithi ehambelanayo ebizwa ngokuba yiGap yandisa kwainkqubo yembonakalo enye, ivumela iindwendwe ukuba zisebenzisane nemifanekiso yezinyanya eyenziwe kwisithunzi sazo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Huong Incense Ubunikazi Bomgangatho, Uyilo Lwepakethe ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Huong Incense Ubunikazi Bomgangatho, Uyilo Lwepakethe iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Huong Incense Ubunikazi Bomgangatho, Uyilo Lwepakethe iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Huong (Scent) is a contemporary incense brand that reinterprets Vietnamese ancestor worship for younger generations through a refined sensory-wellness ritual. Distinctive strengths include a heritage-led identity system, Five Elements color logic, and packaging architecture derived from Six Harmonies and traditional three-compartment house typology. The project is extended by Gap (Meet), an interactive platform where users’ shadow-based ancestral silhouettes connect personal memory with collective lineage.
Imilinganiselo nePakishini: The set includes 1 hexagonal master box, 6 inner incense boxes, 2 incense holders, and supporting printed materials (brochure, leaflet, instruction card). The structure is based on Six Harmonies and a three-panel opening inspired by traditional Vietnamese altar-house layouts. The package combines symbolic storytelling and practical usability, while the Gap (Meet) website extends the same visual system into an interactive digital ritual journey.
Iithegi: Renovative, Original, Respect, Nostalgic, Mythical
Ubuchwepheshe Bokuvelisa: We developed Huong through a research-led creative process that blends cultural storytelling with contemporary brand execution. The system includes identity design, pattern development, structural packaging prototyping, 3D visualization, and interactive web design. From logo to layout, each element was refined through iterative testing to keep the experience meaningful, clear, and emotionally engaging across print, object, and digital touchpoints.
Umngeni Woyilo: The hardest part was modernizing a sacred tradition without reducing it to decoration. We needed to balance spiritual authenticity with contemporary aesthetics across language, form, and interaction. Another challenge was building one coherent narrative across packaging and digital media. Through repeated cultural review and design iteration, we achieved a system that feels both respectful and relevant to younger audiences.
Uphando: This project uses qualitative cultural and design research. Our objective was to renew Vietnamese ancestor worship for younger generations. We combined desk research, visual analysis, and iterative prototyping, using historical references, folklore symbols, packaging mockups, and interaction wireframes. Team critiques and user readability checks guided refinement. The result is a clear, heritage-led brand experience that strengthens cultural continuity and makes ritual practice more approachable in modern life.
Inkuthazo: Huong was inspired by Vietnam’s fading tradition of ancestor worship and the profound symbolism of incense as a bridge between worlds. Through cultural research on Vietnamese rituals, Vietnamese Gods, Spiritual Deities, Five Elements Theory, and the Yin–Yang philosophy, the project reinterprets these heritage elements into modern packaging and digital experiences—reviving spiritual values and reconnecting younger generations with their ancestral roots.
Ubude Beprojekthi: The project started in April 2025 and finished in November 2025 in Ho Chi Minh City, Vietnam
Ukuhamba Komsebenzi: The experience begins as users open the hexagonal master box, revealing six incense sets arranged like chapters of a story. Each box unfolds smoothly, guiding the user through layers of discovery—from lighting incense, uncovering its meaning, knowing more about Ancestral Worshipping and Vietnamese Incense Village.

The Gap (Meet) website extends this ritual digitally, letting users interact with ancestral silhouettes inspired by their own shadow—turning a simple act into a personal, spiritual reunion.
Amalungu Eqela: Director: Huy Nguyen
Designer: Linh Bui
Designer: Thanh Nguyen
Motion Designer: An Do
Copywriter: Mai Phuong Le
Copywriter: Thien My Bui
Motion Designer: Thanh Dang
3D Supervisor: Thu Pham
3D Designer: Khanh Nguyen
Instructor: Ha Van Minh