Vitto Umsebenzi Oyintloko: Isazisi Sebrendi ngu-Atlante Srl

Uyilo olubizwa ngokuba yi-Vitto Umsebenzi Oyintloko: Isazisi Sebrendi olwenziwe ngu-Atlante Srl ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano.

IsilivereUkubhengeza· 2026

Vitto Umsebenzi Oyintloko: Isazisi Sebrendi

ngu Atlante Srl

Umxhasi: Atlante Srl

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ukubhengeza

16,175

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#178827

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Vitto Umsebenzi Oyintloko: Isazisi Sebrendi

Umbhalo Wencwadi: I-Vitto yibrendi yokutya yase-Italy eyenzelwe imarike yase-UK ngendlela yokubona yale mihla. Uyilo ngokungazenzisiyo lwahluka kwiindlela zasemaphandleni nezithethe eziqhelekileyo kwisazisi sebrendi sokutya kwase-Italy. Endaweni yoko, lusebenzisa umbala oqaqambileyo, umfanekiso owenziwe lula kunye nokubhalwa kwamagama okucacileyo ukuvelisa amandla, ukudlala kunye nobushushu beemvakalelo, ludala isazisi sale mihla nesifikelelekayo sokusetyenziswa nsuku zonke.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Vitto Umsebenzi Oyintloko: Isazisi Sebrendi ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Vitto Umsebenzi Oyintloko: Isazisi Sebrendi iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Vitto Umsebenzi Oyintloko: Isazisi Sebrendi yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Vitto is a vibrant Italian food brand for the UK market, designed to balance the craft of premium branding with the accessibility of an everyday essentials product. Its bold colour-coded system, expressive illustration style and playful typography create strong shelf impact, standing out from traditional, rustic competitors, by celebrating Italian passion, lightness and conviviality, to suit modern families.
Iithegi: Vibrant Italian food brand, Bold and shelf-impact packaging, Contemporary Mediterranean lifestyle, Playful and expressive visual identity, Colour-led brand system, Modern and accessible Italian cuisine, Convivial and feel-good food culture
Umngeni Woyilo: The main challenge was interpreting Italian food culture beyond clichés, transforming a deeply rooted collective memory into a contemporary visual language. The project involved questioning what “Italianity” represents today and redefining it as an evolving cultural narrative rather than a fixed aesthetic code.
Uphando: The research behind Vitto aimed to reinterpret Italian food culture as a visual identity capable of travelling across borders. We studied the rituals of everyday Italian kitchens, the warmth of shared meals and the vibrant tones of Mediterranean ingredients, analysing how these elements shape a collective perception of “Italianity.” Through colour studies, typographic exploration, and illustration development, we translated these cultural codes into a contemporary graphic system that balances authenticity and accessibility. The result is a distinctive identity that preserves the emotional richness of Italian heritage while adapting it to modern lifestyles, demonstrating how cultural tradition can evolve into a scalable design language with tangible impact on business positioning, consumer perception, and contemporary brand design.
Inkuthazo: The project was inspired by the convivial spirit of Italian food culture and its deep emotional connection to family, community and togetherness. The design draws from traditional Italian ingredients, everyday meals and the joy of shared dining, translated into a fun, accessible aesthetic suited to contemporary lifestyles.
Ubude Beprojekthi: The project began in 2021 with its initial launch in Japan, establishing the brand’s first international presence. In 2023 the range was significantly expanded, marking a key phase of creative and strategic development. In 2024 Vitto entered the UK market, where the latest evolution of the brand identity was finalised and implemented.
Ukuhamba Komsebenzi: Vitto’s identity was built as a joyful, contemporary food world where colour and simplicity guide every choice. Each pack blends bold hues with playful ingredient illustrations, creating a clear, friendly visual language across categories. In the final range, the unified geometry, vibrant palettes and appetising product focus express a brand that feels upbeat, accessible and instantly recognisable on shelf
Iipathenti: Trademark 2023 Atlante Srl