Episode Conveni Inkqubo yeBrand yezindlu zokuhlala ngu-Yiseo Kwon

Uyilo olubizwa ngokuba yi-Episode Conveni Inkqubo yeBrand yezindlu zokuhlala olwenziwe ngu-Yiseo Kwon ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano.

IbhronziUkubhengeza· 2026

Episode Conveni Inkqubo yeBrand yezindlu zokuhlala

ngu Yiseo Kwon

Umxhasi: Sk D&d

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ukubhengeza

7,575

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#179698

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Episode Conveni Inkqubo yeBrand yezindlu zokuhlala

IEpisode Conveni yinkqubo yebrand eyenzelwe inkonzo yezindlu zokuhlala egxile ekuhlaleni kwedolophu ngendlela esebenzayo. Isazisi sakhiwe phezu komfuziselo weswitshi, ukuze iinkonzo ezibalulekileyo zikwazi ukuvulwa kwaye izinto ezingeyomfuneko zicinywe. Le nkqubo iquka ubume belogo, isikimu sohlobo lwamagama nemibala, kunye nolwimi lwemifanekiso emincinci yezixhobo zedijithali. Imiqondiso, umxholo wedijithali, kunye nonxibelelwano nabasebenzisi zilandela imithetho efanayo yokubonwa. Isiphumo siyakwazi ukwandiswa kwaye singalungelelaniswa nendawo nganye ngelixa sihlala singaguquki.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Episode Conveni Inkqubo yeBrand yezindlu zokuhlala ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Episode Conveni Inkqubo yeBrand yezindlu zokuhlala iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Episode Conveni Inkqubo yeBrand yezindlu zokuhlala iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Episode Conveni is a residential brand designed for efficient urban living. Through IoT based functions and improved operational systems, residents are able to manage their daily lives in a more intuitive and proactive way. This structure is articulated through the central metaphor of a switch, allowing essential services to be turned on and unnecessary elements to be turned off. With streamlined contracts, intuitive service controls, and modular on off experiences, Episode Conveni proposes a new housing model centered on clarity, reduction, and user led control rather than accumulation.
Imilinganiselo nePakishini: The brand system includes a logo architecture, an icon language for digital interfaces, and a package of design variations applicable to on-site environments. It is designed for scalable implementation across various locations and is consistently applied to signage, digital content, and user communication.
Iithegi: branding, visual identity, logo system, design system, user experience
Ubuchwepheshe Bokuvelisa: Our branding system was developed through a process that began with user insight research, followed by strategic planning and iterative design. We established the brand architecture using persona modeling, user journey mapping, and behavioral analysis within the space. Key visual elements—including logo, typography, and color system—were applied across both digital and physical touchpoints to ensure users can intuitively recognize and experience the brand.
Umngeni Woyilo: The biggest challenge was balancing intuitive simplicity with a differentiated visual identity. Internally, the brand’s expansion across various residential formats needed to be visually captured, while externally, it was difficult to build a flexible system that could adapt across both digital and offline media.
Uphando: This research focused on developing a scalable brand system for a lifestyle housing brand. The objective was to create a unified visual language across digital and physical environments. A design methodology combining benchmarking, internal interviews, and iterative prototyping was used. The result was a flexible identity system with consistent application across signage, web, and user communications. It enabled brand coherence while allowing local adaptability.
Inkuthazo: This project began with the observation that urban residents are increasingly seeking practical and simplified residential experiences. As lifestyles become more fluid and routine oriented, we identified a growing shift away from traditional homeownership models toward flexible and efficient spaces that better support diverse daily patterns. We recognized the need for a new housing experience that reduces complexity, eases decision making, and enables users to focus on what truly matters in their everyday lives.
Ubude Beprojekthi: The project began in April 2023 in Seoul, Korea, and was completed in July 2025. It was implemented and launched at Episode Conveni Gasan in August 2025.
Ukuhamba Komsebenzi: This brand system guides users through a seamless experience across digital and physical spaces. Clear icon language, consistent signage, and responsive design help people understand and navigate spaces intuitively. It adapts flexibly to each site, creating a coherent yet localized interaction with users.
Iipathenti: Copyrights belong to SK D&D Co., Ltd., 2025.
Amalungu Eqela: Yiseo Kwon
Jaegyeong Seok
Hyeon Kim