Kadowakamatsu Umsebenzi Ophambili: Iwebhusayithi Yenkampani ngu-Tomohiro Kaji

Uyilo olubizwa ngokuba yi-Kadowakamatsu Umsebenzi Ophambili: Iwebhusayithi Yenkampani olwenziwe ngu-Tomohiro Kaji ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweWebhsayithi kunye neWebhu.

IsilivereIwebhu· 2026

Kadowakamatsu Umsebenzi Ophambili: Iwebhusayithi Yenkampani

ngu Tomohiro Kaji

Umxhasi: Kadowakamatsu Inc

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Iwebhu

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#181494

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Kadowakamatsu Umsebenzi Ophambili: Iwebhusayithi Yenkampani

Iwebhusayithi Yenkampani yakwaKadowakamatsu iyakuchaza kwakhona unxibelelwano lwezindlu ngokubeka ipropathi njengeziseko zenkcubeko. Ngokudibanisa umxholo wengingqi, uhlobo lomqolo olwenzelwe ngokukodwa, kunye nenkqubo yegridi elawulekayo, uyilo luyayiguqula iwebhusayithi yenkampani ibe liqonga lebali. Iyawuchaza kakuhle ixabiso lwedolophu ngaphaya kweemodeli zamaxabiso ngamava omsebenzisi endawo nawohleliso, ivumela ukuhamba ngeendlela ezininzi kunye nokuzibandakanya okuneleyala kunye nombhalo, umfanekiso, kunye neeprojekthi, iyila kwakhona indlela ixabiso ledolophu elibonwa ngayo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Kadowakamatsu Umsebenzi Ophambili: Iwebhusayithi Yenkampani ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Kadowakamatsu Umsebenzi Ophambili: Iwebhusayithi Yenkampani iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Kadowakamatsu Umsebenzi Ophambili: Iwebhusayithi Yenkampani yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The design challenges conventional real estate communication by replacing property-based value with cultural narratives.

It fuses philosophy, typography, and regional context into a unified narrative system. A custom typeface, editorial composition combining Japanese and Latin scripts, and a restrained grid structure support multidirectional interaction.

Unlike conventional corporate websites, the platform operates as a cultural and editorial system rather than a product-oriented interface. This approach redefines the role of corporate websites from informational platforms to cultural frameworks.

It positions the website as an act of authorship rather than representation.
Imilinganiselo nePakishini: Responsive web platform optimized for desktop and mobile devices. Custom JavaScript-based typographic motion was implemented for the introduction sequence.

A modular grid system based on proportional ratios structures the layout. A custom Latin WOFF font was developed for web use. Vertical and horizontal navigation systems are integrated. The platform operates on cloud-based infrastructure optimized for high-resolution imagery and stable performance.
Iithegi: Real Estate Branding, Cultural Infrastructure, Corporate Website, Custom Typeface, Editorial Typography, Urban Philosophy, Narrative Design, Interaction Design, Shonan, Digital Architecture
Ubuchwepheshe Bokuvelisa: The project was developed through a narrative-based branding methodology integrating historical research of Fujisawa City, archival study of Kadowakamatsu, and interviews with local stakeholders.

These insights informed the narrative structure. A custom typeface was designed from conceptual sketches to digital font production. The website was built using responsive front-end technologies, modular grid systems, and motion design enabling multidirectional interaction.
Umngeni Woyilo: The primary challenge was translating an abstract corporate philosophy into a coherent digital experience.

Internally, it required defining the cultural role of a real estate company. Externally, it involved balancing editorial expression with usability and technical constraints.

Developing a custom typeface aligned across Japanese and Latin scripts while maintaining conceptual consistency was particularly complex.
Uphando: Type of Research: Qualitative design research.
Research Objectives: To redefine real estate communication through cultural positioning.
Methodology: Contextual analysis of the Shonan region and the real estate industry.
Data Collection and Tools: Field observation, stakeholder interviews, archival research, typographic prototyping.
Participants: Company stakeholders and regional collaborators.
Results: Established a clear narrative framework and ideological positioning.
Insights and Impacts: Demonstrated a critical alternative to price-based urban valuation.
Effect: Strengthened brand coherence and contributed to cultural discourse in real estate communication.
Inkuthazo: The project originated from a critical observation that contemporary real estate practices define urban value primarily through pricing, often neglecting cultural identity.

This condition has contributed to the gradual homogenization of regional cities. Shonan, once a culturally distinctive area, is increasingly shaped by suburban expansion and economic standardization.

In response, Kadowakamatsu explores an alternative perspective by positioning real estate as a cultural construct.

This project questions whether cities should be valued by price or by culture.
It asserts that cultural context, not pricing, should define the identity of a city.
Ubude Beprojekthi: The project started in November 2023 in Kamakura, Japan, and was completed in September 2025. Research, concept development, typeface design, and digital production were conducted in the Kamakura and Shonan regions.
Ukuhamba Komsebenzi: Users navigate both vertically and horizontally, creating a spatial browsing experience rather than a linear sequence.

The structure begins with a conceptual introduction, followed by projects, philosophy, and organizational information. Typography establishes hierarchy, while spacing introduces rhythm and pause.

The interaction encourages interpretation rather than consumption. The experience prioritizes perception over efficiency.
Amalungu Eqela: Creative Director: Tomohiro Kaji
Copy Writer: Tomohiro Kaji, Yusuke Matsuda
Web Designer: Tomohiro Kaji
Engineer: Tomoya Akai
Amagunya Emifanekiso: Illustrator: Chalkboy, Chunco HARAWATA, Photographer: Taisuke Yokoyama