Identity Created by Consumer (ICC) Umsebenzi Osisiseko: Inkqubo Yesazisi Senkampani ngu-Jone Aleksiunaite

Uyilo olubizwa ngokuba yi-Identity Created by Consumer (ICC) Umsebenzi Osisiseko: Inkqubo Yesazisi Senkampani olwenziwe ngu-Jone Aleksiunaite ngumwini obekekileyo webhaso elinobukhazikhazi le-2013 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2013

Identity Created by Consumer (ICC) Umsebenzi Osisiseko: Inkqubo Yesazisi Senkampani

ngu Jone Aleksiunaite

Umxhasi: Vilnius Academy of Arts

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

19,346

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#27919

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Identity Created by Consumer (ICC) Umsebenzi Osisiseko: Inkqubo Yesazisi Senkampani

Umbhalo Wencwadi: Isazisi Esenziwe nguMthengi yinkqubo eguqukayo yesazisi senkampani eyenzelwe imyuziyam yobugcisa yale mihla. Le nkqubo idibanisa inxalenye ezingaguqukiyo nenxalenye eguqukayo. Izinto eziphambili zokubonwayo kunye neseti eshicilelweyo zenza inxalenye engaguqukiyo. Inxalenye eguqukayo yakhiwe kwidatha eyenziwe ngabatyeleli. Umtyeleli ngamnye ukhupha uphawu lwakhe lobuqu kunye nomfanekiso wentshukumo. Ezi zinto zisetyenziswa ke ngoku kwizinto zesikhumbuzo, kwigrafikhi eguqukayo kunye nelogo eguqukayo eboniswa kwiwebhusayithi nakwiiskrini zedijithali. Eli lizwi lokubonwayo lenziwe ngevector graphics kunye nevidiyo eshicilelweyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Identity Created by Consumer (ICC) Umsebenzi Osisiseko: Inkqubo Yesazisi Senkampani ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Identity Created by Consumer (ICC) Umsebenzi Osisiseko: Inkqubo Yesazisi Senkampani iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Identity Created by Consumer (ICC) Umsebenzi Osisiseko: Inkqubo Yesazisi Senkampani iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Imilinganiselo nePakishini: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Iithegi: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Ubuchwepheshe Bokuvelisa: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Umngeni Woyilo: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Uphando: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inkuthazo: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Ubude Beprojekthi: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Ukuhamba Komsebenzi: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Amalungu Eqela: Student Jone Aleksiunaite
Lecturer Marius Bartkus