ACP Alpha Container Pictures Ubume beNkampani ngu-Julia Hell

Uyilo olubizwa ngokuba yi-ACP Alpha Container Pictures Ubume beNkampani olwenziwe ngu-Julia Hell ngumwini obekekileyo webhaso elinobukhazikhazi le-2017 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2017

ACP Alpha Container Pictures Ubume beNkampani

ngu Julia Hell

Umxhasi: Alpha Container Pictures

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

44,931

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#53240

Joyina Uluhlu Lokulinda Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-ACP Alpha Container Pictures Ubume beNkampani

I-ACP Alpha Container Pictures yiyilo lenkampani eyenzelwe inkampani yokuvelisa iifilimu esiseBerlin. Ilogo idibanisa isishunqulelo esifutshane ACP negama lenkampani ngokupheleleyo. Kusetyenziswa iindidi zeefonti ezimbini, ifonti eyi-stencil yohlobo olusetyenziswa kwii-container zempahla kunye nefonti yobugcisa ye-monospace efana nokuchwetheza kwimatshini yokuchwetheza. Ilogo iphinda ingenise uphahla lombala, olubonakala kumaxwebhu oshishino oshicilelweyo kunye newebhusayithi. Iphepha lencwadi lilingana ngobungakanani obu-210 nge-297 milimitha kwaye ikhadi loshishino ngu-55 nge-85 milimitha. Iwebhusayithi eziphendulayo ivula ngomxholo wevidiyo osesikrinini esipheleleyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

ACP Alpha Container Pictures Ubume beNkampani ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. ACP Alpha Container Pictures Ubume beNkampani iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. ACP Alpha Container Pictures Ubume beNkampani yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This is a corporate design for a film production company based in Berlin. The Logo is a combination of the short form of the company name ACP and the complete name. I used two fonts, a stencil font which is often used on freight containers for shipping goods overseas plus a monospace typeface analogue to a typewriter but very technical. The Logo introduces also the color scheme of the corporate design which can be found in both, printed business documents and on the website
Imilinganiselo nePakishini: The Letterhead is a classical DIN A4 Format, 210 mm x 297 mm, the business card has dimensions of 55 mm x 85 mm. The website is fully responsive and adapts to all common device sizes.
Iithegi: Corporate Design, Branding, Logo, Business card, Webdesign, Website
Ubuchwepheshe Bokuvelisa: The Logo was designed in Adobe Illustrator, all print documents were layouted in Adobe InDesign. For the webdesign I tried Adobe XD for the first time to create a fully responsive design for the page. The website was later built in Drupal with SASS and jQuery.
Umngeni Woyilo: The hardest part was to find a typographical solution for the company Logo. In my first drafts I focused on the full name and the shortened Form was more of an accessory accompanying it. Then my client came up wit the idea of an actual container font he really liked and I started playing around with it and this time wit the short form as the center element. I liked the international aspect to the container font since the company is producing contend all around the globe. After some tests I combined it to a monospace font and then we were there.
Uphando: After the Briefing, I started a research of german TV and film production companies online. Assuming the websites, branding and identities of these companies to be very creative and up to date, since they produce creative content for a medium with such a high coverage of different target groups like mass medium TV, I was proven to be wrong. Many pages are outdated style wise or also technically. Plus all of these companies produce video content and non of the pages I came across, actually displayed one on their page. This made me decide to open big with actual video content.
Inkuthazo: The focus during the whole design process was to create a unique corporate design that will work together with moving imagery. ACP has a strong focus on documentary films and coverages. We were aiming for a serious playfullness in a modern but also timeless way. The challenge was to find a way to transport these contrasting views into one design to resemble the brand. The research for the typography mix and color scheme were in the end influenced by the Container part of the companys name.
Ubude Beprojekthi: The Project started in December 2015 in Berlin and is still ongoing, since the company is still growing an I am still in charge of new design tasks. We had two milestones with the release of the Logo and business papers in April 2016 and the launch of the website end of February in 2017.
Ukuhamba Komsebenzi: In terms of the website, I focused on showing as much video content as possible, since this is what the company produces. Due to my research results this makes a huge difference when it comes to the presentation of the company. It is always valuable to show the actual product. This is why the design uses elements like e.g. navigation, Social Media icons thrifty. The page focuses on video and of course features news of upcoming projects and broadcasts. But the entrance to the website features fullscreen video imagery that show how emotional and impressive the work of acp is. And that at first sight.
Iipathenti: None
Amalungu Eqela: Full-Stack Web Development: Jannis Hell