InterBrasil Logotype Redesign Uphawu Lokwazisa Uphawu Luphawu ngu-Mateus Matos Montenegro

Uyilo olubizwa ngokuba yi-InterBrasil Logotype Redesign Uphawu Lokwazisa Uphawu Luphawu olwenziwe ngu-Mateus Matos Montenegro ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2020

InterBrasil Logotype Redesign Uphawu Lokwazisa Uphawu Luphawu

ngu Mateus Matos Montenegro

Umxhasi: InterBrasil

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

60,987

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#86886

Jonga Iportfoliyo Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-InterBrasil Logotype Redesign Uphawu Lokwazisa Uphawu Luphawu

Isikhuthazo sokuphinda siqwalasele kwakhona uphawu kunye nokuhlengahlengisa ngokutsha yayizizo iinguqu kuguquko kunye nokudityaniswa kwenkcubeko yenkampani. Uyilo lwentliziyo alunakuphela lube luphawu lwentengiso, luvuselele intsebenzo ngaphakathi kunye nabasebenzi, kodwa kunye nabathengi. Umanyano oludibeneyo phakathi kwezibonelelo, ukuzibophelela kunye nomgangatho wenkonzo. Ukusuka kwimo ukuya kwimibala, uyilo olutsha lwadibanisa intliziyo kwi-B kunye nomnqamlezo wezempilo kwi-T. La magama mabini adityaniswe phakathi enza uphawu lubukeka njengegama elinye, uphawu olunye, ukudibanisa i-R kunye no-B kuyo. Intliziyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

InterBrasil Logotype Redesign Uphawu Lokwazisa Uphawu Luphawu ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. InterBrasil Logotype Redesign Uphawu Lokwazisa Uphawu Luphawu iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. InterBrasil Logotype Redesign Uphawu Lokwazisa Uphawu Luphawu yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Imilinganiselo nePakishini: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Iithegi: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Ubuchwepheshe Bokuvelisa: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Umngeni Woyilo: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Uphando: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inkuthazo: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Ubude Beprojekthi: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Ukuhamba Komsebenzi: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Amalungu Eqela: Mateus Matos Montenegro