Meat n Beer Uyilo Lophawu by Mateus Matos Montenegro

Meat n Beer Uyilo Lophawu by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 Ibhaso Lebhronzi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IbhronziIgrafiki· 2020

Meat n Beer Uyilo Lophawu

by Mateus Matos Montenegro

Client: Meat n Beer

Ibhaso Lebhronzi le-A' Design Award Winner in Igrafiki Category

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Verified Award Winner

Verify Award Status for #87395

Phonononga Iinkonzo Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat n Beer Uyilo Lophawu

Inyama n Beer ithathwa njengendawo yokugcina impahla ethengisa inyama ekhethekileyo kunye nebhiya. Ukuphefumlelwa kwelogo kwavela nokudityaniswa kweemveliso zabo ezimbini zeflegi. Ukusuka kwiintloko zeenkomo zesintu zineempondo zazo ezitshileyo, eziguqulwe nge-iconic yoyilo lwelixesha lesiciko se-rustic wire veter, esisebenzisana nenye into yendabuko, ibhotile yebhiya. Umanyano lukwindawo elungileyo kunye neendawo ezingalunganga, ngokuzithemba nangokuma luhlobo olunye apho isicatshulwa kunye nomfanekiso zenza umfanekiso omnye. Iitayitile idlala kwaye ixuba isitayile sefonti endala ne-script yanamhlanje.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Meat n Beer Uyilo Lophawu ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Meat n Beer Uyilo Lophawu iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Meat n Beer Uyilo Lophawu iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro