MAU Vegas 2019 Umsitho ngu-Shreya Gulati

Uyilo olubizwa ngokuba yi-MAU Vegas 2019 Umsitho olwenziwe ngu-Shreya Gulati ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano.

IntsimbiUkubhengeza· 2020

MAU Vegas 2019 Umsitho

ngu Shreya Gulati

Umxhasi: Houndstooth

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ukubhengeza

13,044

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#88163

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-MAU Vegas 2019 Umsitho

IiSoftware eziValiweyo okanye ii-MAU Vegas ngowona msitho uphambili wezinto zesoftware. Inomtsalane kweyona nto ibalaseleyo evela eSilicon Valley kubandakanya iSpotify, Tinder, Lyft, Bumble kunye neMeilChimp ukubiza ezimbalwa. IHoundstooth yanikwa umsebenzi wokuqonda, ukuyila nokwenza umsebenzi obonakalayo womnyhadala kunye nobukho bedijithali kunyaka ka-2019. Njengomnyhadala ozama ukushukumisa imida kwindawo yeTekhnoloji, bayile inkqubo enokubonisa oko ngokubonwayo kunye nembibhi yababukeli kumava ngokupheleleyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

MAU Vegas 2019 Umsitho ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. MAU Vegas 2019 Umsitho iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. MAU Vegas 2019 Umsitho iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Iithegi: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Ubuchwepheshe Bokuvelisa: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Umngeni Woyilo: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Uphando: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inkuthazo: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Ubude Beprojekthi: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Ukuhamba Komsebenzi: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Amalungu Eqela: Shyamlee Jagtap