Leman Jewelry Uphawu ngu-M — N Associates

Uyilo olubizwa ngokuba yi-Leman Jewelry Uphawu olwenziwe ngu-M — N Associates ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2020

Leman Jewelry Uphawu

ngu M — N Associates

Umxhasi: Leman Jewelry Vietnam

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

62,152

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#89734

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Leman Jewelry Uphawu

Isisombululo esibonakalayo kwi-Leman ye-jewelry engu-Lwazi entsha yayiyinkqubo entsha yokuveza ubunewunewu, ubuhle obukhoyo kodwa obunobunkunkqele kunye nokuziva okuncinci. I-logo entsha ephefumlelwe yinkqubo yokusebenza kaLeman, inkonzo yabo yoyilo lwe-haute couture, ngokuzoba yonke imilo yedayimani ejikeleze uphawu-lwenkanyezi okanye uphawu oluqaqambileyo, ngokwenza isimboli esinobunkunkqele kwaye ikwabonakalisa isiphumo esikhanyayo sedayimani. Ukulandela emva, zonke izixhobo zokubambisa zaveliswa ngeenkcukacha ezisemgangathweni zokuqaqambisa kunye nokuphucula ubunewunewu bazo zonke izinto ezibonakalayo zentengiso.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Leman Jewelry Uphawu ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Leman Jewelry Uphawu iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Leman Jewelry Uphawu yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: When it comes to jewelry industry, Vietnam has been known for a reputation of gold craftsmanship, trading and ignoring retail experience. However, Leman Jewelry stands out as an independent haute couture design brand, which specializes in diamonds. For years, they have been not just shaping up diamond the trading market in Vietnam, but also unlocking a completely new behavior to high-class society by their unique and sophisticated diamond jewelry and trading rarest gemstones.
Imilinganiselo nePakishini: 8cm x 8cm x 10cm, 11cm x 11cm x 10cm, 21.9cm x 5.4cm x 5cm, 22cm x 28cm x 10cm.
Iithegi: leman jewelry, jewerly, visual identity, branding, blue, vietnam, saigon, diamond, gold, ho chi minh city
Ubuchwepheshe Bokuvelisa: Sculpted embossing special blue foil for logo, shiny metal pin to attach reversed shopping carrier straps. Italian made box packaging, silver hot stamping on texture blue paper. Nickel tag logo on premium velvet jewelry box with changeable inserts could be used for rings, earrings and necklace. Italian made plastic diamond security case with high-quality plastic box. High-quality ribbon with embossed hand writing slogan. Metal shiny lock for gifting. Lacquered deep blue box for jewelry collectors, handmade in Vietnam. Silk printed scarves inspired from logo mark.
Umngeni Woyilo: The most challenging part was production, passing Vietnam import law and quality control, especially most of production was taking part outbound. The production was taking care very carefully to achieve what never happened before in Vietnam. For example, diamond security seal card for investment is one of the first branded one in Vietnam, high-quality like well-know GIA card, where others are still using heat pressed PP cover.
Uphando: The whole creative process is a deep investigation and researching about all aspects of jewelry and gemstone market, internationally and locally. On personal touch, in order to input brand characters and signify Leman among others, the logo crafting process was a complete reflection of Leman design process for every custom creation. The logo was a Leman collection of all diamonds have been working on so far. Beside sophisticated logo mark, all other brand materials are designed based on minimalism to maintain sustainability for the brand as well as create an environment for their creation to shine.
Inkuthazo: Starting with the most fundamental ring setting shape, the shape which holds the diamonds and glorifies its beauty, the cross setting. We called it the Leman Star, as the sparkle indicates that jewelry brand symbolism, Leman Star is also seen in the center of the letter E in the logotype. Around the Star, there are various types of diamond shapes crafted one by one asymmetrically. The logo grid system based on the inner grid of the round diamond cut, the most common diamond shape.
Ubude Beprojekthi: Started April 2018 and officially launched 01 June 2019 in Saigon, Vietnam
Ukuhamba Komsebenzi: Leman Jewelry first came to us with a requirement of packaging system developing and outstretching a better luxurious, unique & personal system. However, what the brand needs is a total refreshment, in order to meet up its high-standard brand spirit, including reconstructing branding system and solving packaging issue. Resulting a hit to jewelry market, level up Leman Jewelry to be the case study for new wave of business improvement, meeting international professionalism in retail experience. It makes customers more satisfied and expand their market wider locally and internationally.
Iipathenti: Copyrights belong to M — N Associates, 2019.
Amalungu Eqela: Creative Director: Duy — N
Project Manager: M — Lan
Producer : Quan Nguyen
Assistant : Anh Nguyen & Ngan Huynh
Amagunya Emifanekiso: Photographer : Monkey Minh
Photography Assistant : Quyen Phan
Videography : Lam Huynh