Pleady Branding Uphawlo Lwebhrendi by Katsumi Tamura

Pleady Branding Uphawlo Lwebhrendi by Katsumi Tamura is a highly esteemed winner of the very prestigious 2020 Ibhaso Lebhronzi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IbhronziIgrafiki· 2020

Pleady Branding Uphawlo Lwebhrendi

by Katsumi Tamura

Client: Good Morning Inc

Ibhaso Lebhronzi le-A' Design Award Winner in Igrafiki Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pleady Branding Uphawlo Lwebhrendi

Umbhalo Wencwadi: I-Pleady Branding luphrogram lophawu lwebhrendi olwenzelwe umenzi ozinikele wokuveliso lweteyiphu. Uphrogram ubandakanya igama lebhrendi, ilogo yebhrendi, ipakheji, iiwebhsayithi, iikhathalog zemveliso, iimuvi zebhrendi kanye needolophu zeempawu zorhwebo. Igama lidibanisa amagama athi "play" (ukudlala) kunye "ready" (ukulungela). Unxibelelwano lwakhiwe ngokuzungeleza umxholo othi Tape or Lose (Bopha Okanye Ulahlekelwe) kunye nomfanekiso oyintloko wombaleki wesetyhini, ophenjelelwe ngumgca ohamba ngaphakathi kwelogo. Umbala webhrendi ongwevuma-luhlaza ubonisa ugxininiso kubadlali bezemidlalo. Ulawulo lombala lugcina umbala webhrendi uhambelana kakuhle kwiphepha, kwifilimu nakwizikrini.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Pleady Branding Uphawlo Lwebhrendi ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Pleady Branding Uphawlo Lwebhrendi iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Pleady Branding Uphawlo Lwebhrendi iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
Dimensions & Packaging: Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
Tags: Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
Production Technology: Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
Design Challenge: Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
Inspiration: The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
Project Duration: PLEADY launched in July 2019.
Operation Flow: We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
Team Members: Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida