Seotun Saram Umsebenzi oyintloko wenkampani ngu-Yangji Kim

Uyilo olubizwa ngokuba yi-Seotun Saram Umsebenzi oyintloko wenkampani olwenziwe ngu-Yangji Kim ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2020

Seotun Saram Umsebenzi oyintloko wenkampani

ngu Yangji Kim

Umxhasi: Seotun Saram

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

13,560

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#91596

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Seotun Saram Umsebenzi oyintloko wenkampani

Isicatshulwa seNcwadi: I-Seotun Saram ngumfanekiso wenkampani wenkonzo edibanisa abantu abafuna uncedo nabacebisi abaziingcali. Igama libhekisela kubantu abangekabi nabuchule, kwaye isiqubulo sithi wonke umntu uqala ngokungabi nabuchule. Intsomi ichaza inkqubo yokucebisa yabantu abangaqhelananga nokucetyiswa. Ibali linabalinganiswa ababini: uSeotun, umntu ocetyiswayo ozula-zulayo, noGobukki, umcebisi ocotha kodwa othembekileyo. Ubume bephepha obufudumeleyo, umbala we-navy blue onobuqabaqaba wesibhakabhaka sasebusuku, kunye nemifanekiso ezotywe ngesandla, zenza inkqubo yokubona. Injongo kukubonisa ukucebisana njengento enobuhlobo, efudumeleyo kwaye ikhuselekileyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Seotun Saram Umsebenzi oyintloko wenkampani ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Seotun Saram Umsebenzi oyintloko wenkampani iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Seotun Saram Umsebenzi oyintloko wenkampani iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' We made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Imilinganiselo nePakishini: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Iithegi: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Ubuchwepheshe Bokuvelisa: We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Umngeni Woyilo: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Uphando: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inkuthazo: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer.
Ubude Beprojekthi: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Ukuhamba Komsebenzi: We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Amalungu Eqela: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim