Terark Uyilo Lokubonakala Kobunjani ngu-Tong Wen

Uyilo olubizwa ngokuba yi-Terark Uyilo Lokubonakala Kobunjani olwenziwe ngu-Tong Wen ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IntsimbiIgrafiki· 2020

Terark Uyilo Lokubonakala Kobunjani

ngu Tong Wen

Umxhasi: Tong Wen

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Igrafiki

10,547

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#93931

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Terark Uyilo Lokubonakala Kobunjani

Terark yuyilo lokubonakala kobunjani olwenzelwe inkampani yobuchwepheshe enikeza iinkonzo zokucubungula i-big data. Uyilo lusekelwe kwipateni yamachaphaza (dot matrix) edityaniswe nemibala emininzi eguqukayo (gradient colors). Amachaphaza adityaniswe ngokugudileyo enza unobumba u-T, unobumba wokuqala kwigama lenkampani. Kunikezelwe iishader ezininzi eziguqukayo, ukwenzela ukuba olu bunjani lulungiselelwe iindlela ezininzi zokusetyenziswa. Kwakhona kunikezelwe ifonti eyenzelwe ngokukhethekileyo kunye nepateni yamachaphaza ukuze zisetyenziswe ekuprinteni nakwezinye izinto. Olu bunjani lwasetyenziswa kwiimbroshara, iincwadi zonyaka, iikhadi zamagama kunye neebhotile zamanzi.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Terark Uyilo Lokubonakala Kobunjani ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Terark Uyilo Lokubonakala Kobunjani iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Terark Uyilo Lokubonakala Kobunjani iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Imilinganiselo nePakishini: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Iithegi: Technology, branding, identity, logo, font
Ubuchwepheshe Bokuvelisa: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Umngeni Woyilo: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Uphando: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Inkuthazo: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Ubude Beprojekthi: This project took 3 month from end to end. Main design part was done in San Francisco.
Ukuhamba Komsebenzi: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.