Regeneration Umsebenzi Ophambili: Uphawu Lombono Wombukiso by Weiquan Long

Regeneration Umsebenzi Ophambili: Uphawu Lombono Wombukiso by Weiquan Long is a highly esteemed winner of the very prestigious 2020 Ibhaso Lentsimbi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IntsimbiIgrafiki· 2020

Regeneration Umsebenzi Ophambili: Uphawu Lombono Wombukiso

by Weiquan Long

Client: Guangzhou zhengdian advertising co. LTD

Ibhaso Lentsimbi le-A' Design Award Winner in Igrafiki Category

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Colors

The Design

About Regeneration Umsebenzi Ophambili: Uphawu Lombono Wombukiso

Isihloko Sencwadi: I-Regeneration luphawu lombono wombukiso olwenzelwe umbukiso wobugcisa bendalo osekelwe kwiibhokisi zekhadibhodi. Lo mbukiso uyinxalenye yochungechunge oludibanisa ukhuselo lwendalo nobugcisa. Uphawu lomxholo (comma) lusetyenziswe njengesixhobo sombono esiphambili, kuba uphawu lomxholo lubonisa kokubini ukunqumama nokuqala okutsha. Uphawu lomxholo lubekwe kwindawo eluhlaza, oluchaphazela umjikelo wokusetyenziswa kwakhona (recycling). Iphepha eliluhlaza kunye nolusu lwephepha zisetyenzisiwe kolu yilo. Umfanekiso wophawu lomxholo nawo usetyenziswe kwiibhrochure, iiT-shirt kunye nokupakisha.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Regeneration Umsebenzi Ophambili: Uphawu Lombono Wombukiso ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Regeneration Umsebenzi Ophambili: Uphawu Lombono Wombukiso iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Regeneration Umsebenzi Ophambili: Uphawu Lombono Wombukiso iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is one of a series of Environmental Protection and Arts exhibitions. Regeneration is an environmental art exhibition based on cardboard boxes. The comma is a symbolic element for both a pause and a start, so it is used visually and on brochures, T-shirts and packaging. The color and green of the cartons reflect the purpose of the exhibition and the concept of environmental protection.
Dimensions & Packaging: DIMENSION: 210mm x 190mm x 24mm
Tags: Environmental Protection + Arts / Exhibition + Visual/Recycling
Production Technology: Green paper
The paper skin
Design Challenge: We plan Environmental Protection + Arts series of exhibitions, hoping to explore the concept of environmental protection of contemporary art works by different artists, convey environmental issues through art, and call people's attention to environmental protection. Finding such artists and art forms, and then designing them to show the intent of the exhibition, is a challenge.
Research: The Chinese government attaches great importance to environmental protection, and the project is supported by the publicity and education center of the Guangdong provincial environmental protection department. It uses the artistic form dissemination environmental protection consciousness, calls on the public to join the action, causes the environmental protection propaganda to get the dissemination.
Inspiration: It comes from the thinking of the exhibition planning of Environmental Protection and Arts, an exhibition of works created through paper skins, cartons and so on. A comma, which is connected before and after a sentence, is both an end and a beginning. It expresses the ecological phenomenon of recycling.
Project Duration: June 2017 Guangzhou, China
Team Members: Weiquan Long/Xueqiong Guo