ODTU Sanat 20 Uyilo Lobugcisa Olubonwayo ngu-Kenarkose Creative

Uyilo olubizwa ngokuba yi-ODTU Sanat 20 Uyilo Lobugcisa Olubonwayo olwenziwe ngu-Kenarkose Creative ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2020

ODTU Sanat 20 Uyilo Lobugcisa Olubonwayo

ngu Kenarkose Creative

Umxhasi: Middle East Technical University

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#97941

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-ODTU Sanat 20 Uyilo Lobugcisa Olubonwayo

Kunyaka wama-20 we-ODTU Sanat, umnyhadala wobugcisa obanjwa minyaka le yiDyunivesithi yaseMpuma ye-Middle East, isicelo yayikukwakha ulwimi olubonakalayo lokuqaqambisa iziphumo zomthendeleko weminyaka engama-20. Njengoko bekuceliwe, unyaka wama-20 womthendeleko wagxininiswa ngokusondela kuwo njengesiqwenga somdwebo ukuze sityhilwe. Izithunzi zemibalabala efanayo ebala inani 2, kunye no-0 zidale ukukhohlisa kwe-3D. Oku kukhohlisa kunika imvakalelo yokukhululeka kwaye amanani abukeka ngathi anyibilikisiwe ngasemva. Ukukhetha umbala okucacileyo kudala umahluko ocekeceke kunye nokuzola kwe-wavy 20.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

ODTU Sanat 20 Uyilo Lobugcisa Olubonwayo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. ODTU Sanat 20 Uyilo Lobugcisa Olubonwayo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. ODTU Sanat 20 Uyilo Lobugcisa Olubonwayo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
Imilinganiselo nePakishini: The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
Iithegi: Visual Identity, Visual Communication, Graphic Design, Branding
Ubuchwepheshe Bokuvelisa: As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
Umngeni Woyilo: Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
Uphando: This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
Inkuthazo: Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
Ubude Beprojekthi: The project started in October 2018 in Ankara and finished in March 2019.
Ukuhamba Komsebenzi: Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
Amalungu Eqela: Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin
Amagunya Emifanekiso: All visual materials were designed and produced by Kenarkose Creative.