Mitsubishi eK X (Cross) Incwadana yolwazi by Tomohira Kodama

Mitsubishi eK X (Cross) Incwadana yolwazi by Tomohira Kodama is a highly esteemed winner of the very prestigious 2020 Ibhaso Lesilivere le-A' Design Award in Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano Competition Category.

IsilivereUkubhengeza· 2020

Mitsubishi eK X (Cross) Incwadana yolwazi

by Tomohira Kodama

Client: Mistubishi Motors

Ibhaso Lesilivere le-A' Design Award Winner in Ukubhengeza Category

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Verified Award Winner

Verify Award Status for #98866

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mitsubishi eK X (Cross) Incwadana yolwazi

Mitsubishi eK X yincwadana yolwazi eyenzelwe imoto encinci yohlobo lwe-crossover kei. Le ncwadana yolwazi ibonisa le moto njengomzekelo omncinci onobume be-SUV, indlela yokuyila esebenzayo kunye nokusetyenziswa okuncinci kwepetroli. Isikimu solungelelaniso silandela ingcinga yeCute Beast eyakhokela nokuyilwa kwangaphandle kwale moto. Kusetyenziswe indibaniselwano enamandla yombala otyheli nomnyama ukutsala ingqwalasela ngokukhawuleza. Umsebenzi ngamnye kunye nempawu zokusebenza kuboniswa ngendlela ecacileyo. Le ncwadana yolwazi yenzelwe ukufikelela kubathengi abafuna ukuzama into entsha.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Mitsubishi eK X (Cross) Incwadana yolwazi ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Mitsubishi eK X (Cross) Incwadana yolwazi iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Mitsubishi eK X (Cross) Incwadana yolwazi yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind.
This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely.
Inspiration: Developed to a Cute Beast concept, eK X exterior styling projects an SUV taste with the active, playful presence that is distinctive to Mitsubishi Motors.
This brochure was also designed based on the same concept of Cute Beast.
This vehicle has an attractive aura. With this idea, we decided to use a bold color combination of yellow and black to draw people’s attention at a 1st glance.
Also we tried to emphasize fascination of eK X by showing individual function and performance.

Read the Press Release