Hak Hi Kong Ngaphaya Kwe Harbor Rebranding by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong Ngaphaya Kwe Harbor Rebranding by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 Ibhaso Lesilivere le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IsilivereIgrafiki· 2020

Hak Hi Kong Ngaphaya Kwe Harbor Rebranding

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

Ibhaso Lesilivere le-A' Design Award Winner in Igrafiki Category

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Colors

The Design

About Hak Hi Kong Ngaphaya Kwe Harbor Rebranding

Isindululo sisebenzise imiqondo emithathu ukwakha inkqubo ye-CI yeYong-An Fishing Port. Eyokuqala ilogo entsha edala izinto ezibonakalayo ezikhutshwe kwiimpawu zenkcubeko yoluntu lwe-Hakka. Inqanaba elilandelayo kukuphononongwa kwamava okuzonwabisa, emva koko wenze oonobumba abathathu be-mascot abamele kwaye ubazise babonakale kumtsalane omtsha wokukhokela abakhenkethi kwizibuko. Okokugqibela kodwa kungaphelelanga apho, ukucwangcisa iindawo ezisithoba ngaphakathi, ujikeleze nezinto zokuzonwabisa kunye nokutya okumnandi.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Hak Hi Kong Ngaphaya Kwe Harbor Rebranding ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Hak Hi Kong Ngaphaya Kwe Harbor Rebranding iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Hak Hi Kong Ngaphaya Kwe Harbor Rebranding yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging: In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags: Yong An Fishing Port rebranding and early recreation resource planning
Production Technology: Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration: Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members: Chia Lin,Wang