Wild Cook Advertising Iposta by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising Iposta by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 Ibhaso Lentsimbi le-A' Design Award in Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano Competition Category.

IntsimbiUkubhengeza· 2020

Wild Cook Advertising Iposta

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

Ibhaso Lentsimbi le-A' Design Award Winner in Ukubhengeza Category

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Verified Award Winner

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Colors

The Design

About Wild Cook Advertising Iposta

Intengiso yenye yezona zinto zibalulekileyo zokubonisa imveliso. Ukuze bakwazi ukuveza uyilo, abaqulunqi kufuneka bayiqonde eyona nto iphambili kuyilo kwaye ukuze bayizise ngendlela yobugcisa, kufuneka bajonge ezona zinto zibalulekileyo.Uyilo olwenziweyo ziiposti zentengiso yemveliso enika eyahlukileyo Ukutshaya ivumba lokutsha kusuka kwizinto zokutsha zendalo kukutya kungoko ke abaqulunqi banyanzelisa ukuba kuboniswe izixhobo zendalo zitshisa kunye nomsi uphuma kuzo. Injongo yoyilo yayikukuvuselela umdla wabo wentengiso.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Wild Cook Advertising Iposta ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Wild Cook Advertising Iposta iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Wild Cook Advertising Iposta iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad