Yic Barbecue Market Iṣẹ Alakọbẹrẹ: Idanimọ Wiwo by Youjia Gu is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2020
Yic Barbecue Market Iṣẹ Alakọbẹrẹ: Idanimọ Wiwo
by Youjia Gu
Client: MET Creative Brand
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #100459The Design
About Yic Barbecue Market Iṣẹ Alakọbẹrẹ: Idanimọ Wiwo
Ọrọ Iwe: Ọja Barbecue Yic jẹ idanimọ wiwo ti a ṣẹda fun ile ounjẹ barbecue kan. Idanimọ naa ni a kọ ni ayika ariwo sisun-ẹran, ti a fihan bi Zila, eyiti o ṣe apẹrẹ ọ̀rọ̀ ìpolówó ami-ọja àti ètò kíkọ̀wé àkànṣe ti o gbooro. Ẹranko kékeré tí ń jẹ ẹran tí orúkọ rẹ̀ ń jẹ́ Zila beast ń ṣiṣẹ́ gẹ́gẹ́ bí àmì-ìdánimọ̀ ami-ọja, pẹ̀lú ojú aládùn àti ẹnu tí ó ṣí sílẹ̀. Àwọn ìrísí yíyí bí ìràwọ̀ àti bọ́ọ̀lù okùn dà bí àwọn pílánẹ́ẹ̀tì àti àyè, tí ó ń ṣàtìlẹyìn àkòrí pílánẹ́ẹ̀tì barbecue. Àwọn àwọ̀ ọsàn fẹ́ẹ́rẹ́ àti aláwọ̀ búlúù-aláwọ̀ ewé fún idanimọ náà ní ọ̀nà eré ìdárayá àti ọ̀nà àṣà tí ó dára. A ti lo idanimọ náà jákèjádò àyè inú ilé tí ó jẹ́ mítà onígun mẹ́rin 280.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Yic Barbecue Market Iṣẹ Alakọbẹrẹ: Idanimọ Wiwo jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Yic Barbecue Market Iṣẹ Alakọbẹrẹ: Idanimọ Wiwo yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Yic Barbecue Market Iṣẹ Alakọbẹrẹ: Idanimọ Wiwo ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
- Dimensions & Packaging
- The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.
- Tags
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
- Production Technology
- The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
- Design Challenge
- If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
- Research
- When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
- Inspiration
- Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
- Project Duration
- The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
- Operation Flow
- On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
- Patents
- Copyrights belong to Youjia Gu, 2018
- Team Members
- Youjia Gu
Yun Liu
Siyu Xu
Lei Chen
Yuting Wang
Xin Wei - Image Credits
- Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.
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