Ai Academy Idamo Ami Isowo by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2020
Ai Academy Idamo Ami Isowo
Client: Ai Academy
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #100933The Design
About Ai Academy Idamo Ami Isowo
Ai Academy jẹ́ idamo ami iṣowo tí a ṣẹda fún ile-iṣẹ́ kan tí ń ṣiṣẹ́ ní ẹ̀ka ọgbọ́n atọwọdá (artificial intelligence). Àwòrán ọ̀rọ̀ àmì-iṣòwò náà (logotype) dá lórí àwọn fonti monospaced, tí a sábà máa ń lò nínú àwọn àyíká iṣẹ́ siseto kọ̀ǹpútà. Àwọn abẹ́lẹ̀ (backgrounds) yí ìwà onírúurú-ẹ̀kọ́ ti ọgbọ́n atọwọdá padà sí àwòrán àbùmọ́ (abstract), láìsí ìtọ́kasí tààrà sí ìmọ̀-ẹ̀rọ. A ṣe wọ́n pẹ̀lú àwọn ọgbọ́n àdánwò ìdàpọ̀ àwọ̀ tí a fi omi ṣe àwọn àwọ̀ (water-based paints), lẹ́yìn náà ni a yà wọ́n ní fọ́tò tí a sì ṣe àtúnṣe lẹ́yìn-ọ̀-rẹyìn. Ìyàtọ̀ tó wà láàrin àwòrán ọ̀rọ̀ àmì-iṣòwò náà àti àwọn abẹ́lẹ̀ jẹ́ kí àmì-iṣòwò náà ṣe kedere láti fojú rí. Àwọn àwọ̀ tí ó lágbára ń ràn án lọ́wọ́ láti ṣe ìdámọ̀ nínú àwọn ohun èlò ìṣẹ̀lẹ̀ àti ti àwùjọ ayélujára.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Ai Academy Idamo Ami Isowo jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Ai Academy Idamo Ami Isowo yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Ai Academy Idamo Ami Isowo nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
- Dimensions & Packaging
- The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
- Tags
- AI, Artificial Intelligence, New Economy, Smart Working, artwork,
- Production Technology
- for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
- Design Challenge
- The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
- Research
- The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
- Inspiration
- The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
- Project Duration
- The project started in November 2018 in Milan and finished in April 2019 in Milan.
- Operation Flow
- The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
