HEMA Alliance Idanimọ Ajọṣepọ by Pedro Panetto is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2020
HEMA Alliance Idanimọ Ajọṣepọ
Client: Pedro Panetto
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
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- Verified Award Winner
- Verify Award Status for #100934
The Design
About HEMA Alliance Idanimọ Ajọṣepọ
Ọ̀rọ̀ Ìwé: HEMA Alliance jẹ́ idanimọ ajọṣepọ tí a ṣẹ̀dá fún ẹgbẹ́ kan tí ń ṣe àtìlẹ́yìn fún àwọn olùṣe iṣẹ́ ọnà ìjà ológun ìtàn ti Yúrópù (Historical European Martial Arts). Idanimọ náà ní àwọn ìyàtọ̀ 160 ti àmì náà, tí a ṣẹ̀dá láti inú àwọn àpẹrẹ idà 40 tí a fihàn ní ìtòlẹ́sẹẹsẹ ìríran mẹ́rin. Idà kọ̀ọ̀kan ń tẹ̀lé ìwọ̀n gidi ti awoṣe ìtàn kan. Àwọn lẹ́tà, àyè-níyà, àti àwòrán àmì náà ni a gbé kalẹ̀ lórí Ìpín Wúrà (Golden Ratio), èyí tí ó ń pa ìṣọ̀kan mọ́ láàrin gbogbo àwọn ìyàtọ̀. Olùṣe iṣẹ́ kọ̀ọ̀kan lè yàn ìyàtọ̀ tí ó bá ọ̀nà eré-ìdárayá àti ìhámọ́ra tí ó fẹ́ràn mu.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
HEMA Alliance Idanimọ Ajọṣepọ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé HEMA Alliance Idanimọ Ajọṣepọ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. HEMA Alliance Idanimọ Ajọṣepọ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A brand with 160 variations. The HEMA Alliance is an US association that provides support for the practitioners of Historical European Martial Arts (HEMA) and acts as an international meeting point for the community. The brand has a global reach; the 160 variations represent the diversity of the community and enable each practitioner choosing the symbol that best suits their preferences. The project connects with the historical heritage of the martial arts, it revives traditions.
- Dimensions & Packaging
- Each letter was designed for this brand in accordance with the Golden Ratio. Spacing between letters and between elements of the Visual Identity also follows the proportional laws of the Golden Ratio. The symbol’s diagram, in all its variations, uses the same proportional relations of the Golden Number. Thus the use of the Golden Number, 1.61803398875…, is the main technical parameter for this Project and provides proportional consistence.
- Tags
- Golden Ratio, Logo, Brand, HEMA, Sport, Martial Arts, History
- Production Technology
- The production of this Project was very complex, the biggest challenge was related to proportions.Every sword and weapon design needed to follow exact ratios of real historical models. The symbol varied 40 times, and each individual symbol has 4 visual arrangements, totalizing 160 variations. A complex diagram was developed for the project, in accordance with the Golden Ratio, so the consistence in and between all variations could be measured and achieved.
- Design Challenge
- The main challenge was offering a symbol representing a great number of historical weapons. For
each individual practitioner, its training weapon is the best in their eyes. To please such a large and
passionate community was the main creative and research challenge. The challenge was overcome
by a variable symbol, so all practitioners felt represented. As a result of this new, all-embracing
representation, the association quickly increased its membership after the launch of the new brand. - Research
- It was necessary to convey a historical aspect to a martial-looking symbol. The research led to the blending of historical context to the tactical aspect of the current martial arts. The brand should be attractive, strong and at the same time convey the revival of a tradition. This blending was the guideline of the complete research process and design.
- Inspiration
- The Historical European Martial Arts are deeply connected to their heritage and have strong cultural bonds. The research comprised concepts from the medieval European culture, passing though the Renaissance and reaching as far as the Victorian era. Proportions of several historical sword models were investigated during this process. Within the HEMA context, it was investigated what kind of symbol could embrace every practitioner from this really diverse community.
- Operation Flow
- Each HEMA practitioner can choose the symbol variation that best suits their training style and sword preference, then embroider on their fencing jacket. The flexibility of this brand is big but still keeps the identity so each and every variation can be clearly identified as the HEMA Alliance symbol.
- Team Members
- Pedro Panetto.
Francesco Brugnera Teixeira.
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