Idẹ Ìdìpò · 2020
Moutai Ìdí Àkọ́kọ́: Ìpóòkó Ọtí Líle
by Yu Kai Liu
- Àmì-ẹ̀yẹ Idẹ A' Design Award 2020 in Ìdìpò
- CLIENT: Shenzhen yoto Packaging Technology Co.,Ltd.
- Estimated Number of Design Views: 17,390
- Verification code BC23B5FB43 · Verify this award
Colors
About Moutai Ìdí Àkọ́kọ́: Ìpóòkó Ọtí Líle
Ọ̀rọ̀ Ìwé: Moutai jẹ́ àpẹrẹ ìpóòkó fún ọtí líle baijiu ti orílẹ̀-èdè Ṣáínà. Àpótí náà ni ó kọ́kọ́ lo ìlànà ìyípadà àwòrán nípasẹ̀ fífa káàdì sára ètò ìpóòkó kan. Nígbà tí a bá fa káàdì kan, àwòrán tí a tẹ̀ yóò yípadà, tí yóò sì fi àwọn ẹranko méjìlá ti kàlẹ́ńdà Ṣáínà (zodiac) àti àwọn ẹ̀dá ìtàn àtọwọ́dọ́wọ́ hàn tí wọ́n péjọ fún àsè kan ní Ìlú Maotai. Àwọn àwòrán náà ń tọ́ka sí àṣà àti ẹ̀wà ìbílẹ̀ Ṣáínà. A ṣe ìgò náà pẹ̀lú ìmọ̀-ẹ̀rọ amọ̀-ọlọ́gbọ́n (ceramic). A lo bébà tí a fi ẹ̀rọ agbóná-kékeré ṣe ní ọ̀nà onídìmẹ́ta (three-dimensional embossed paper) láti rí i dájú pé àwọn àpẹẹrẹ náà dúró ṣinṣin sí ìpilẹ̀ṣẹ̀ wọn. Àpótí náà ní won ni 140 nípa 125 nípa 300 milimítà.
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Moutai Ìdí Àkọ́kọ́: Ìpóòkó Ọtí Líle jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Moutai Ìdí Àkọ́kọ́: Ìpóòkó Ọtí Líle yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Moutai Ìdí Àkọ́kọ́: Ìpóòkó Ọtí Líle ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Press Kit
- Unique Properties
- The packing box skillfully uses the pull change pattern principle to combine the pattern, breaks the conventional packaging, can change the fairy pattern, and expounds the fairy trace of Maotai wine more vividly. Unique illustration style and different shapes of the zodiac gathered in Maotai Town, opened a grand feast.
- Dimensions & Packaging
- Box size:140（ mm）X125（ mm）X300（ mm）
Ceramic bottle capacity:500ml
Bottle height diameter - Tags
- maotai, baijiu, illustration, zodiac, packaging design
- Production Technology
- It is the first to apply the principle of drawing and changing card in the box shape of packaging. Ceramic technology is an important embodiment of Chinese art. Three-dimensional low-temperature embossed paper can better reflect the pattern fidelity.
- Design Challenge
- The relationship between the zodiac and Maotai,How to apply the changing pattern of drawing to the packing box
- Research
- Create a new moutai twelve zodiac wine, after thinking about how the twelve zodiac, make the grand scene. Illustrator is a kind of test, through a variety of ways to try, the final formation of the current style of illustration. Packaging box is the principle that changes a design from an Angle, let a person have a kind of immersive feeling. The design adopts a novel approach and combines the Chinese zodiac, traditional culture and aesthetics. The legend of making wine with twelve Chinese zodiac animals and gods set off the unprecedented grand banquet in maotai town.
- Inspiration
- Pull the changing fun card to awaken the memory of childhood, change the new Maotai Town 12 zodiac signs and fairies in tasting wine, creating a feast belonging to our younger generation. Different morphological characteristics represent Chinese women's Ode to Joy together
- Project Duration
- The project started in shenzhen in October 2019 and was completed in shenzhen in February 2020.
- Operation Flow
- Skillfully use the concept of changing patterns, fully embodies the vivid picture, let people have a kind of impulse to try. Elaborate drawing of the twelve zodiac patterns, a heavenly feast, people linger.
