Yi Music Oju opo wẹẹbu by Manye Xu is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ojú-ìwé Ayelujára Competition Category.

IdẹAyelujára· 2020

Yi Music Oju opo wẹẹbu

by Manye Xu

Client: Xu Manye

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ayelujára Category

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Verified Award Winner
Verify Award Status for #101416

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yi Music Oju opo wẹẹbu

Yi Music jẹ́ oju opo wẹẹbu tí a ṣe láti fi orin àti àṣà ìbílẹ̀ àwọn ará Yi hàn, tí wọ́n jẹ́ ẹ̀yà kékeré ní gúúsù ìwọ̀ oòrùn China. Àwọn àmì (icons) tí ó wà lórí oju opo náà ni a fà yọ láti inú àwọn àpẹẹrẹ àti ilé-iṣẹ́ ìkọ́lé ìbílẹ̀ Yi. Ojú ìbẹ̀rẹ̀ (home page) lo ọ̀nà yíká aláwọ̀ ewé láti dúró fún oòrùn àti òṣùpá, tí ó ní ipò pàtàkì nínú ìgbàgbọ́ àwọn ará Yi. Àwọn tó bá ṣàbẹ̀wò lè tẹ́tí sí àwọn orin tí àwọn akọrin Yi kọ, kí wọ́n sì ṣẹ̀dá àwòrán orin (music poster) tiwọn láti pín. Ojú ìtàn kan ṣàlàyé nípa àwọn ohun èlò orin ìbílẹ̀ àti ìró tí wọ́n ń mú jáde, ojú eré kan ṣe àdánwò lórí ìmọ̀ ìgbọ́rọ̀, nígbà tí ilé-ìtajà orí ayélujára kan sì ń tà àwọn àwo orin (albums).

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Yi Music Oju opo wẹẹbu jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Yi Music Oju opo wẹẹbu yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Yi Music Oju opo wẹẹbu ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There are many different types of music websites. Most of them are focusing on commercial pop music and so on. But the Yi Music website is designed for the purpose to let people know there is a mystery Yi culture in Southwest China. Yi people use their songs and voices to tell their stories about love, sadness, home, and beliefs. Yi Music is promoting cultural diversity and cultural communication platform.
Dimensions & Packaging: Website interface design, designed by photoshop and illustrator.
Tags: Yi nationality, Yi music
Production Technology: I used Adobe Illustrator to create icons that inspired by Yi traditional patterns and architectures. And also use photoshop to design the whole website interface and framework.
Design Challenge: It is very difficult to find out what kinds of patterns or colors can represent Yi culture. And this music website is not a commercial website but a cultural promoting website. It needs to be funny and interesting, and also functional and have educational meaning.
Research: There are more than 7 million Yi people live in China. Many Yi people live in the deep mountains in some provinces such as Yunnan and Sichuan. The Yi people believe in nature, ancestors, heaven and earth, sun and moon, etc. They are good at singing and dancing. The grandest festival of Yi is the Torch Festival. They have many unique totem patterns, embroidery crafts and musical instruments such as Yueqin.
Inspiration: I'm a Yi people who are one of the minority nationalities in China. It is always my interest to promote my culture to the world. We have our own language and culture. However, due to urbanization and the poor economy in the Yi region, many young people move out of our own homeland and gradually forget our own unique culture and language as well. Our culture nowadays is gradually disappearing and our people spread in many different places and forget our cultural roots. For me, my great great grandfather had moved from Yi village to Guangxi Province a long time ago, so I am also no so familiar with Yi culture. But I want to search my roots and protect Yi culture. Yi people good at singing and dancing, we use songs to tell our traditional legends and stories. And music is a format without boundaries and limitations, it is also a great way for people to know Yi culture from our music.
Project Duration: Guangzhou, China
Operation Flow: This is a conceptional project. Yi people believe in homeland and ancestor, gods of fire and moon. People can see all those factors in the home page. The green circle represents both sun and moon, these are great gods of Yi people. You can listen to Yi music from Yi singers after you click the home page and you can also share the song with your friends by creating your own DIY music poster in DIY sharing page. Then when you click the history page buttom, you will see the traditional instruments of Yi and know their names and their sounds. After you learn Yi music history and their stories, you can enter the game page and play a music game that you need to listen a part of tone from a Yi song, then figure out what instrument and tone it has used in this song. What's more, if you like Yi songs, you can also buy a music album in the online shop to support Yi singers, let them to create more beautiful songs in the future and also encourage more Yi children to purchase their music dreams.
Patents: NONE
Team Members: Xu Manye
Image Credits: Image #1: Designer Xu Manye, Yi Music, 2020.
Image #2: Designer Xu Manye, Yi Music, 2020.
Image #3: Designer Xu Manye, Yi Music, 2020.
Image #4: Designer Xu Manye, Yi Music, 2020.
Image #5: Designer Xu Manye, Yi Music, 2020.