Women of Wonder University Idamọ Ami-Iyasọtọ (Brand Identity) by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2020
Women of Wonder University Idamọ Ami-Iyasọtọ (Brand Identity)
Client: Salvita Design
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
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The Design
About Women of Wonder University Idamọ Ami-Iyasọtọ (Brand Identity)
Women of Wonder University jẹ́ idamọ ami-iyasọtọ tí a ṣẹ̀dá fún ẹ̀kọ́ ọ̀sẹ̀ méjìlá kan tí ó ń múra àwọn obìnrin sílẹ̀ fún iṣẹ́ àti ìwọ̀ntúnwọ̀nsi ìgbésí ayé ọjọ́ iwájú. Idamọ náà ń so àwọn lẹ́tà àkọ́kọ́ ti Women of Wonder pọ̀ láti dá ọ̀rọ̀ kúkúrú náà WoW, tí a ṣàkọsílẹ̀ ní àwòkọ́ silẹ̀ tí ó nípọn (bold lettering). Àwọ̀ pinki dúró fún abo àti àǹfààní, àwọ̀ búlúù ìmọ́lẹ̀ dúró fún ṣíṣí sílẹ̀ àti ìríran, nígbà tí àwọ̀ búlúù dúdú dúró fún ìgbẹ́kẹ̀lé àti ìmọ̀. Àmì (logo) aláwọ̀ ni a ń lò lórí ìpìlẹ̀ funfun, nígbà tí àmì funfun ni a ń lò lórí ìpìlẹ̀ dídán. Àpẹẹrẹ yìí fún pẹpẹ náà ní ìrisi gíga àti ipá tí ó lágbára.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Women of Wonder University Idamọ Ami-Iyasọtọ (Brand Identity) jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Women of Wonder University Idamọ Ami-Iyasọtọ (Brand Identity) yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Women of Wonder University Idamọ Ami-Iyasọtọ (Brand Identity) ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- WoW University is a twelve week course offered through an innovative platform, packed with theory and practice to help every woman get started in her life long journey so they can be an even bigger WoW. The courses consist of practical and theoretical lessons about creativity, self discovery, collaboration and the realization of ideas, both online and at the university. These are key soft skills that will be more important than technical skills for a successful career in the future.
- Dimensions & Packaging
- The colored logo can be used on a white background, while bright backgrounds are best highlighted with a white logo.
- Tags
- University, women, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
- Production Technology
- I opted to use bright colors. Pink symbolizes femininity and opportunity, light blue represents openness and perspective, and dark blue symbolizes trust and knowledge.
- Design Challenge
- To create a logo for a future women university that would stand apart from the regular universities.
- Research
- Inspired by women power, I created a modern, stylish and catchy university logotype. The bold, colorful and vivid style sets WoW University apart from other brands.
- Inspiration
- The Women of Wonder University is an innovative science platform designed to prepare women for future work, life balance. Gender inequality is growing and WoW wants women to grow and feel confident about their future. Professionals, professors, mentors and lifelong learning enthusiasts come together to share everything they know with students, the women of the future.
- Project Duration
- Started in November 2019 and finished December 2019 in Vilnius, Lithuania.
- Operation Flow
- I created a new logo and brand identity for the Women of Wonder University. The goal was to appeal to a new generation of women who are too busy to attend a full time university. The first letters of Women of Wonder are joined together to create a nice and powerful word abbreviation, WoW. With a strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
- Image Credits
- Copywriter Erin Hope Stevens
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