Utobeera Iṣẹ́ Àkọ́kọ́: Ìpáǹkálẹ̀ Ọtí Èso by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2020
Utobeera Iṣẹ́ Àkọ́kọ́: Ìpáǹkálẹ̀ Ọtí Èso
by Jansword Zhu
Client: Jansword zhu
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
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- Verified Award Winner
- Verify Award Status for #102296
The Design
About Utobeera Iṣẹ́ Àkọ́kọ́: Ìpáǹkálẹ̀ Ọtí Èso
Ọ̀rọ̀ Ìwé: Utobeera jẹ́ àpẹrẹ ìpáǹkálẹ̀ fún ọtí èso kan. Orúkọ Utobeera ni ìmísí rẹ̀ ti ọ̀rọ̀ Utopia wá, ó sì fi hàn àwọn ìlànà ilé-iṣẹ́ náà tí í ṣe ìdọ́gba, ẹ̀tọ́ ọmọnìyàn, oríṣiríṣi, àrà-ọ̀tọ̀ àti ìfẹ́. Àwọn ẹnìkan mẹ́rin tí wọ́n mọ̀ dáradára láti inú ìtàn iṣẹ́-ọnà ni a tún ṣàlàyé wọn nínú ọ̀nà àwòrán psychedelic: ọkùnrin akòwé Rene Magritte, ọmọbìrin kan tí ó wọ aṣọ Ṣáínà, Bacchus, ọlọ́run ọtí wáìnì, àti ọlọ́run Ṣáínà ti ẹ̀mí gígùn. Èso kọ̀ọ̀kan nínú àwọn iṣẹ́-ọnà ìpilẹ̀ṣẹ̀ ni a fi àwòrán èso oníkọ̀mpútà rọ́pò rẹ̀. Àpẹrẹ náà tọ́ka sí àṣà cyberpunk, ó sì lo àwọn àwọ̀ Pantone àti ìtẹ̀wé fóìlì.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Utobeera Iṣẹ́ Àkọ́kọ́: Ìpáǹkálẹ̀ Ọtí Èso jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Utobeera Iṣẹ́ Àkọ́kọ́: Ìpáǹkálẹ̀ Ọtí Èso yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Utobeera Iṣẹ́ Àkọ́kọ́: Ìpáǹkálẹ̀ Ọtí Èso nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
- Dimensions & Packaging
- 50mm*50mm*210mm
- Tags
- Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
- Production Technology
- Pantone color used, foiled press
- Design Challenge
- Concept of the illustration
- Research
- The trend research of Youngers.
- Inspiration
- The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
- Project Duration
- The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
- Operation Flow
- The key frame proceeding illustrations.
- Patents
- Copyrights belong to Utobeera and Jansword zhu.
- Team Members
- Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang
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