Pizzamax Idanimọ Ami-Iyasọtọ by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2020
Pizzamax Idanimọ Ami-Iyasọtọ
Client: Salvita Design
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #102715The Design
About Pizzamax Idanimọ Ami-Iyasọtọ
Pizzamax jẹ idanimọ ami-iyasọtọ fun ẹwọn ile-ounjẹ pizza kekere kan ni Lithuania. Idanimọ atijọ ti dapọ ọpọlọpọ awọn aṣa aworan papọ, ti ko fun awọn onibara ni oye kedere nipa ami-iyasọtọ naa. Àtúnṣe tuntun náà lo àmì-àpèjúwe tí a ti rọrun pẹ̀lú àwọ̀ pupa, dúdú àti funfun, àwọn àwọ̀ tí ó ní ìsopọ̀ mọ́ pizza Italian ìbílẹ̀. Àwọn ọ̀rọ̀ pizza àti max ni a gbé sí ìhà ọ̀tọ̀ọ̀tọ̀ lórí àwọn káàdì iṣẹ́ àti àpótí pizza. Àwọn lẹ́tà M àti X ní àwọn òpin tí ó tẹ̀ tí ó fi hàn àwọn olùṣe búrẹ́dì tí ń gbé pizza pẹ̀lú apá tí ó tọ́ka. A lo idanimọ náà sórí àwọn káàdì iṣẹ́, ìwé orí-lẹ́tà, àpótí pizza àti aṣọ.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Pizzamax Idanimọ Ami-Iyasọtọ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Pizzamax Idanimọ Ami-Iyasọtọ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Pizzamax Idanimọ Ami-Iyasọtọ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
- Dimensions & Packaging
- I created business cards, letterhead, pizza box and clothing branding.
- Tags
- Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
- Production Technology
- I opted to use classic colors on white and black backgrounds.
- Design Challenge
- The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
- Research
- With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
- Inspiration
- Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
- Project Duration
- Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
- Operation Flow
- The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
- Image Credits
- Copywriter Erin Hope Stevens
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
