Wolffstrunk Primary Function: Idánimọ̀ Ilé-iṣẹ́ by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
FàdákàÀwòrán· 2021
Wolffstrunk Primary Function: Idánimọ̀ Ilé-iṣẹ́
Client: Gerhard Wolff – Wolffstrunk
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Àwòrán Category
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- Verified Award Winner
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The Design
About Wolffstrunk Primary Function: Idánimọ̀ Ilé-iṣẹ́
Wolffstrunk jẹ́ idánimọ̀ ilé-iṣẹ́ tí a ṣẹ̀dá fún àmì-ọjà ọtí schnapps èso àti ọtí líkúà èso tí a ń ṣe ní ilé-ìtàsọ̀tí aládàáni. Ìdínkù eré-àwòrán àti pípéye ni ó ṣàpèjúwe idánimọ̀ tí a lè fojú rí. Àwòrán ìkookò tí a rọrùn ń ṣiṣẹ́ gẹ́gẹ́ bí àmì àpẹrẹ ètò ìṣàpẹrẹ ilé-iṣẹ́, a sì fi ìrísí tí a ṣe lọ́ṣọ̀ọ́ ti ìsun-omi kún àwòrán náà. Orí tí ó lè yí ń fún àmì náà ní ìwà àwàdà, ó sì ń jẹ́ kí àwọn ìtòlẹ́sẹẹsẹ tí ó ní agbára ṣeéṣe. Ètò náà ní àmì àkópọ̀, àwọn ìwé àṣàro ilé-iṣẹ́, àwọn àmì-ìdámọ̀ ìgò, àwọn ìwé-ìpolówó, àwọn káàdì-ìfìwéránṣẹ́, ìwé àmì-ọjà àti eré-ìdárayá ojú-òpó wẹ́ẹ̀bù kúkúrú kan nínú.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Wolffstrunk Primary Function: Idánimọ̀ Ilé-iṣẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Wolffstrunk Primary Function: Idánimọ̀ Ilé-iṣẹ́ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Wolffstrunk Primary Function: Idánimọ̀ Ilé-iṣẹ́ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
- Dimensions & Packaging
- Brandbook: 128 mm x 175 mm, 132 pages
- Tags
- Corporate Identity, Corporate Design, Brand Design, Logo Design
- Production Technology
- The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
- Design Challenge
- The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.
- Research
- The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.
- Inspiration
- Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
- Project Duration
- The project was my bachelor thesis and took about 4 month time.
- Operation Flow
- The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
- Patents
- Copyrights belong to Karen Cuthbert, 2020
- Team Members
- Karen Cuthbert
- Image Credits
- #1-#5 Karen Cuthbert, 2020
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