Woonwaard Ìdánimọ̀ Àjọ by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Wúrà A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
WúràÀwòrán· 2021
Woonwaard Ìdánimọ̀ Àjọ
Client: REBRANDT® — Dutch Masters in Rebranding
Àmì-ẹ̀yẹ Wúrà A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #103738The Design
About Woonwaard Ìdánimọ̀ Àjọ
Woonwaard jẹ́ ìdánimọ̀ àjọ tí a ṣẹ̀dá fún ọ̀kan lára àwọn ẹgbẹ́ ilé gbígbé tó tóbi jùlọ ní orílẹ̀-èdè Netherlands. Ìdánimọ̀ náà jẹ́ ti òde-òní síbẹ̀ ó ṣe pàtàkì, ó sì ń fi ìdákẹ́jẹ́ àti ìfọ̀kànbalẹ̀ hàn. Àpẹẹrẹ ìṣẹ̀dá náà dúró fún oríṣiríṣi àwọn ayálégbé àti àwọn abala rere ti ilé yíyá. Ohun èlò kọ̀ọ̀kan ni a fún ní àkójọpọ̀ àwọn òbìrìkìtì aláìlẹ́gbẹ́, tí a mú láti inú àpẹẹrẹ ìpìlẹ̀ tó ní ju àwọn òbìrìkìtì 250 lọ ní oríṣiríṣi àkópọ̀ àti àwọ̀. Àwọn ohun èlò ìtẹ̀wé ń lo bébà tí FSC fọwọ́ sí pẹ̀lú àwọ̀ Pantone mẹ́fà àti dúdú. Àwọn ohun èlò oní-dígítà ń dín ìlò bébà kù.
The Recognition
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Woonwaard Ìdánimọ̀ Àjọ jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Woonwaard Ìdánimọ̀ Àjọ yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Woonwaard Ìdánimọ̀ Àjọ ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
- Dimensions & Packaging
- Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
- Tags
- rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
- Production Technology
- It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
- Design Challenge
- The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
- Research
- The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
- Inspiration
- Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
- Project Duration
- 3-4 Months region Amsterdam, The Netherlands
- Operation Flow
- DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
- Team Members
- Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute - Image Credits
- All rights REBRANDT®
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