SciFest Los Angeles Ètò Ìdánimọ̀ Àjọyọ̀ by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2021
SciFest Los Angeles Ètò Ìdánimọ̀ Àjọyọ̀
Client: Art Center College of Design
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #107529The Design
About SciFest Los Angeles Ètò Ìdánimọ̀ Àjọyọ̀
Ọ̀rọ̀ Ìwé: SciFest Los Angeles jẹ́ ètò ìdánimọ̀ àjọyọ̀ tí a ṣẹ̀dá fún àjọyọ̀ fíìmù tí a ṣèrò-inú fún ọjọ́ mẹ́jọ, tí a yà sí mímọ́ fún àwọn fíìmù sáyẹ́nsì-ìtàn (science fiction). Ètò náà ṣàyàwòrán àwọn fíìmù sáyẹ́nsì-ìtàn àkọ́kọ́ láti ọdún 1970 sí 2017, tí ó bo àwọn ẹ̀ka-abẹ́lẹ̀ bí ìgbésẹ̀ (action), ère àwòrán (animation), àti awòràn àṣírí (mystery). Ẹ̀rọ̀-ìtẹ̀wé onífarawé (dimensional typeface), tí a fa ìsúnniṣe rẹ̀ láti inú àwọn àwòrán ti ìwọ̀n mẹ́rin, ń ṣiṣẹ́ gẹ́gẹ́ bí èdè-àwòrán àkọ́kọ́ jákèjádò gbogbo àwọn ìlò náà. Àwọn póòsítà náà ń ṣiṣẹ́ pẹ̀lú ìmọ̀-ẹ̀rọ àṣekágbára tòótọ́ (augmented reality), tí ó jẹ́ kí àwọn olùwòran lè ṣàwárí ìjìnlẹ̀ wọn. Ojú-ìwé fún ohun-èlò (app) àti wẹ́ẹ̀bùsàìtì náà lo àwọn àwòrán oníwọ̀n-mẹ́ta tí ó ní ìṣíṣí (kinetic three-dimensional graphics).
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
SciFest Los Angeles Ètò Ìdánimọ̀ Àjọyọ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé SciFest Los Angeles Ètò Ìdánimọ̀ Àjọyọ̀ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún SciFest Los Angeles Ètò Ìdánimọ̀ Àjọyọ̀ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
- Tags
- Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
- Production Technology
- Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
- Design Challenge
- To re-design a pre-existing event and create holistic design experience through branding.
- Research
- Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
- Inspiration
- Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
- Project Duration
- The project started in December 2017 but finished in December 2019 in Pasadena.
- Operation Flow
- All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.
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