Harlem Advocacy Ọ̀wọ́ Póòsítà láti ọwọ́ Jiaqi Song jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IdẹÀwòrán· 2021
Harlem Advocacy Ọ̀wọ́ Póòsítà
látọ̀wọ́ Jiaqi Song
Oníbàárà: Bandujo Advertising Design
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #107915Àpẹrẹ Náà
Nípa Harlem Advocacy Ọ̀wọ́ Póòsítà
Harlem Advocacy jẹ́ ọ̀wọ́ àwọn póòsítà ìpolongo tí a ṣe fún ètò agbawi ìlera gbogbogbò kan tí ó dá ní Harlem, Ìlú New York. Àwọn póòsítà náà so àmì ọjà (brand lock up) pọ̀ mọ́ àwọn àmì-ìṣàpẹẹrẹ tí a yà, èyí tí kọ̀ọ̀kan wọn ṣàpẹẹrẹ iṣẹ́ kan, bí ìtọ́jú ìlera, ìrànlọ́wọ́ láwùjọ, ẹ̀kọ́, tàbí àtìlẹ́yìn tí ó ní í ṣe pẹ̀lú iṣẹ́ ṣíṣe. Póòsítà pàtàkì kan fi gbogbo àwọn àmì-ìṣàpẹẹrẹ hàn papọ̀. Fún pínpín sí gbogbo ènìyàn, ọ̀wọ́ náà ti pín sí àwọn póòsítà ọ̀tọ̀ọ̀tọ̀, tí kọ̀ọ̀kan fi àmì-ìṣàpẹẹrẹ kan hàn ní ìwọ̀n ńlá. Ọ̀nà àwòrán náà gba ipa látọ̀dọ̀ pop art, kí àwọn olùgbé àdúgbò lè yára dá àwọn iṣẹ́ náà mọ̀.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Harlem Advocacy Ọ̀wọ́ Póòsítà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Harlem Advocacy Ọ̀wọ́ Póòsítà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Harlem Advocacy Ọ̀wọ́ Póòsítà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
- Ìwọ̀n àti Àpò
- Digital Design and Illustrations, Printed poster size 24 x 30 inches.
- Àwọn Àkọlé
- graphic design, poster, illustrations, social service, poster design
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
- Ìpèníjà Àpèsè
- The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
- Ìwádìí
- The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
- Ìmísí
- The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
- Àkókò Iṣẹ́ Àkànṣe
- This project started in June 2017 in New York City and finished in September 2017 in New York City.
- Ìlànà Ìṣiṣẹ́
- There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.
Oníṣọwọ́
Ṣàwárí Ju Designers.org Lọ
Ṣàwárí àwọn ọjà, iṣẹ́ àti àǹfààní láti ọ̀dọ̀ àwọn alábàáṣe ìpolówó wa.
Díẹ̀ Síi Láti Ṣàwárí
Àwọn Àpẹrẹ Tó Jọra
Ṣàwárí àwọn àpẹrẹ mìíràn tó gba àmì ẹ̀yẹ nínú ẹ̀ka kan náà, tí a yàn nípasẹ̀ ìyege.
